Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal Kata Kita: Journal of Language, Literature, and Teaching
Jusuf Imam Ibrahim
Petra Christian University
Languange, Linguistic, Communication & Media

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 1 
Promoting the Online Program of EfeX English Language Center Using a Promotional Video Victoria Tanujaya; Jusuf Imam Ibrahim
Kata Kita: Journal of Language, Literature, and Teaching Vol 11, No 2 (2023)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.11.2.324-331

Abstract

EfeX English Language Center recently launched EfeX Indonesia Maju (IM), a new online division. As it is in its early stages, EfeX IM has had limited enrollment due to a lack of promotional activities. To address this issue, I employed various theories, including Kalam's (2022) segmenting, targeting, and positioning theory, MasterClass' (2022) theory on product features, as well as Bhasin's (2021) and Leonard's (2022) theories on promotional videos. After identifying the target market as parents with elementary and middle-school students in major cities in Java, I conducted a questionnaire survey with 52 participants. The results revealed the need for a convenient, engaging, affordable online program that emphasizes speaking skills. To convey this message effectively, a promotional video will be created and shared on Instagram, serving as a versatile tool for promotion through WhatsApp, the website, and presentations.
Increasing the Brand Awareness of Sosis Solo Nyonya Veronica by Finding a New Market Segment and Creating the Packaging of the Frozen Food Rafael Juan Santoso; Jusuf Imam Ibrahim
Kata Kita: Journal of Language, Literature, and Teaching Vol. 12 No. 3 (2024)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.12.3.329-333

Abstract

The writer selected Sosis Solo Nyonya Veronica for this article. Sosis Solo Nyonya Veronica is a small business in the food sector. The brand was founded in 2022, and the main product is Sosis Solo. The problem of this business is low brand awareness. Its market is limited to warung soto customers in Solo because their ready-to-eat products go bad easily. To increase the brand awareness and sales, this business must sell the frozen food variant to customers from other cities. This is where a good packaging matters. In the research, the writer collected the data from the customers and the target market to know the level of the brand awareness and their opinions regarding frozen food and packaging. From the 50 respondents, the writer found out that the brand awareness level is low, belonging only to level 1 or No Recognition (46%) and level 2 or Brand Recognition (54%). The respondents confirmed that packaging for the frozen food is Very Important (54%) and Important (42%). They also said the packaging should contain the logo, brand name, and WhatsApp number. By selling the frozen food variants to another market (food stores), the brand awareness Sosis Solo Nyonya Veronica will expand to other cities and the sales will in turn increase.
A Sociolinguistic Study of the Functions of Swear-Words Used by Motivator Gary Vaynerchuk in the Video Titled The World is Abundant, Stop Holding Yourself Back | London Keynote 2021 Kenny John Anderson Prayogo; Jusuf Imam Ibrahim
Kata Kita: Journal of Language, Literature, and Teaching Vol. 13 No. 1 (2025)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.13.1.16-24

Abstract

This study examines the functions of swear-words by motivational speaker Gary Vaynerchuk, using Holmes’ (2013) social factors and Ljung’s (2011) swear words functions theory. The qualitative method was applied to textual data from 26 units of Gary Vaynerchuk's speeches, identifying 76 swear-words in the video. These words, often found in intimate conversations in American society, follow specific patterns and are used as slot-fillers within sentence structures to emphasize Gary Vaynerchuk's ideas. Gary Vaynerchuk primarily focused on impersonal topics and informative functions, delivering facts and information to his audience while maintaining an objective relationship. The use of idiosyncrasy in his speech may be due to his fresh and inspiring ideas about business opportunities in technology, and the fact that many swear-words are aimed at himself.
Enhancing the Brand Awareness of Tirta Sulung Water Refilling Station Through a Logo and a Flyer Florencia Irene; Jusuf Imam Ibrahim
Kata Kita: Journal of Language, Literature, and Teaching Vol. 13 No. 2 (2025)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.13.2.206-214

Abstract

Tirta Sulung is a water refilling station established in Surabaya in 2009 and expanded to Jakarta in 2012. It offers standard refilled water and bio-energy water, with a focus on clean, healthy water using a biofiltration process. Despite its strengths, interviews with 25 potential and 35 existing customers revealed low brand awareness, mainly due to the lack of visual identity and promotional tools. To address this, the writer created a logo and a flyer based on branding theories by Vailukh et al. (2016), Prediger (2019), and Davis (2020), incorporating feedback from respondents. The logo features the brand’s name, product category, and a representative symbol to boost recognition and memorability. The flyer highlights the product’s unique selling points (USPs) as solutions to common issues with refilled water, aiming to build customer loyalty and a stronger competitive edge. Together, these tools are expected to significantly improve brand awareness.
A Sociolinguistic Study of the Types of Swear-Words used Karen’s Diner’s Servers in the Instagram Reels Xaverius Juan Tanuwijaya; Jusuf Imam Ibrahim
Kata Kita: Journal of Language, Literature, and Teaching Vol. 13 No. 2 (2025)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.13.2.232-238

Abstract

This study examines the types of swear-words and the social factors influencing their use by Karen’s Diner’s servers, utilizing Battistella (2005) categorization of swear-word types and Holmes (2013) theory of social factors. This study used a descriptive qualitative method to analyze Karen’s Diner’s servers’ utterances, collected from the company’s Instagram Reels posted between June 2023 and May 2024. Six swear-words were identified, with fuck and fucking being the most frequently used. The findings of this study shows that obscenity is the most frequently used type with no cases of profanity. Analysis of the social factors revealed that most swear-words uttered were used in personal topics and served affective functions, implying that the swearing was intended to express emotion dominant sub-variables and entertain customers. In conclusion, the use of swear-words by Karen’s Diner’s servers supports the restaurant marketing strategy, where taboo language is utilized to entertain and interact with customers.
Co-Authors Florencia Irene Kenny John Anderson Prayogo Rafael Juan Santoso Victoria Tanujaya Xaverius Juan Tanuwijaya