Article Per Year (5 Year)
p-Index From 2021 - 2026
0.659
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This Author published in this journals
All Journal Kata Kita: Journal of Language, Literature, and Teaching
Jusuf Imam Ibrahim
Petra Christian University
Languange, Linguistic, Communication & Media

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 1 
Promoting the Online Program of EfeX English Language Center Using a Promotional Video Victoria Tanujaya; Jusuf Imam Ibrahim
Kata Kita: Journal of Language, Literature, and Teaching Vol 11, No 2 (2023)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.11.2.324-331

Abstract

EfeX English Language Center recently launched EfeX Indonesia Maju (IM), a new online division. As it is in its early stages, EfeX IM has had limited enrollment due to a lack of promotional activities. To address this issue, I employed various theories, including Kalam's (2022) segmenting, targeting, and positioning theory, MasterClass' (2022) theory on product features, as well as Bhasin's (2021) and Leonard's (2022) theories on promotional videos. After identifying the target market as parents with elementary and middle-school students in major cities in Java, I conducted a questionnaire survey with 52 participants. The results revealed the need for a convenient, engaging, affordable online program that emphasizes speaking skills. To convey this message effectively, a promotional video will be created and shared on Instagram, serving as a versatile tool for promotion through WhatsApp, the website, and presentations.
Increasing the Brand Awareness of Sosis Solo Nyonya Veronica by Finding a New Market Segment and Creating the Packaging of the Frozen Food Rafael Juan Santoso; Jusuf Imam Ibrahim
Kata Kita: Journal of Language, Literature, and Teaching Vol. 12 No. 3 (2024)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.12.3.329-333

Abstract

The writer selected Sosis Solo Nyonya Veronica for this article. Sosis Solo Nyonya Veronica is a small business in the food sector. The brand was founded in 2022, and the main product is Sosis Solo. The problem of this business is low brand awareness. Its market is limited to warung soto customers in Solo because their ready-to-eat products go bad easily. To increase the brand awareness and sales, this business must sell the frozen food variant to customers from other cities. This is where a good packaging matters. In the research, the writer collected the data from the customers and the target market to know the level of the brand awareness and their opinions regarding frozen food and packaging. From the 50 respondents, the writer found out that the brand awareness level is low, belonging only to level 1 or No Recognition (46%) and level 2 or Brand Recognition (54%). The respondents confirmed that packaging for the frozen food is Very Important (54%) and Important (42%). They also said the packaging should contain the logo, brand name, and WhatsApp number. By selling the frozen food variants to another market (food stores), the brand awareness Sosis Solo Nyonya Veronica will expand to other cities and the sales will in turn increase.
A Sociolinguistic Study of the Functions of Swear-Words Used by Motivator Gary Vaynerchuk in the Video Titled The World is Abundant, Stop Holding Yourself Back | London Keynote 2021 Kenny John Anderson Prayogo; Jusuf Imam Ibrahim
Kata Kita: Journal of Language, Literature, and Teaching Vol. 13 No. 1 (2025)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.13.1.16-24

Abstract

This study examines the functions of swear-words by motivational speaker Gary Vaynerchuk, using Holmes’ (2013) social factors and Ljung’s (2011) swear words functions theory. The qualitative method was applied to textual data from 26 units of Gary Vaynerchuk's speeches, identifying 76 swear-words in the video. These words, often found in intimate conversations in American society, follow specific patterns and are used as slot-fillers within sentence structures to emphasize Gary Vaynerchuk's ideas. Gary Vaynerchuk primarily focused on impersonal topics and informative functions, delivering facts and information to his audience while maintaining an objective relationship. The use of idiosyncrasy in his speech may be due to his fresh and inspiring ideas about business opportunities in technology, and the fact that many swear-words are aimed at himself.
Co-Authors Kenny John Anderson Prayogo Rafael Juan Santoso Victoria Tanujaya