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Relevansi Model Bisnis dan Analisis SWOT Pariwisata Berbasis Masyarakat di Desa Pulisan Christine P.E Porajow; Martinus Sony Erstiawan; Machiko Nugraha Indriyanto
Jurnal Ilmiah Pariwisata Vol 28 No 2 (2023): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v28i2.1682

This study aims to determine a business strategy by looking at the extent to which the community is prepared and involved in building a community-based tourism village with the integration of related parties in unraveling the potential for developing tourism objects with the Business Model Canvas (BMC) and SWOT analysis. Qualitative methods are used as a basis for developing real conditions based on informants, observations and documentation with the principle of triangulation as a basis for validity. The results achieved by the SWOT analysis refer to the rules/policies for the development of a sustainable phase where this strategy requires special attention and commitment from the community and local government. Availability of facilities and infrastructure, local community creativity (Human Resources) are needed in managing natural resources into tourism products in order to improve the regional economy. Knowledge, skills, organizational management, and utilization of information technology including websites and social media are identified as lacking values in the Pulisan community. Regarding the results, Canva's Business Model acts as a tool to decipher business strategies in preparing tourism village development plans based on village potential and SWOT identification to determine the focus of development patterns. Keywords: Business Model Canvas, Analisis SWOT, Tourist Villages

Relevansi Model Bisnis dan Analisis SWOT Pariwisata Berbasis Masyarakat di Desa Pulisan Christine P.E Porajow; Martinus Sony Erstiawan; Machiko Nugraha Indriyanto
Jurnal Ilmiah Pariwisata Vol 28 No 2 (2023): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v28i2.1682

This study aims to determine a business strategy by looking at the extent to which the community is prepared and involved in building a community-based tourism village with the integration of related parties in unraveling the potential for developing tourism objects with the Business Model Canvas (BMC) and SWOT analysis. Qualitative methods are used as a basis for developing real conditions based on informants, observations and documentation with the principle of triangulation as a basis for validity. The results achieved by the SWOT analysis refer to the rules/policies for the development of a sustainable phase where this strategy requires special attention and commitment from the community and local government. Availability of facilities and infrastructure, local community creativity (Human Resources) are needed in managing natural resources into tourism products in order to improve the regional economy. Knowledge, skills, organizational management, and utilization of information technology including websites and social media are identified as lacking values in the Pulisan community. Regarding the results, Canva's Business Model acts as a tool to decipher business strategies in preparing tourism village development plans based on village potential and SWOT identification to determine the focus of development patterns. Keywords: Business Model Canvas, Analisis SWOT, Tourist Villages

Analysis of the Implementation of Kaizen Culture on Work Effectiveness in the Food & Beverage Service at Rizzan Sea-Park Tancha-Bay Hotel Zainal Lamakarate; Mirjam Pratidina Tenda; Machiko Nugraha Indriyanto; Benny Irwan Towoliu
Jurnal Internasional Riset Bisnis Pariwisata Vol 4 No 2 (2025): International Journal of Tourism Business Research (INTOUR)
Publisher : Faculty of Economics and Business, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/intour.v4i2.2545

This study aims to analyze the implementation of Kaizen culture and its influence on work effectiveness within the Food & Beverage Service department at Rizzan Sea-Park Tancha-Bay Hotel, Okinawa, Japan. The Kaizen philosophy rooted in continuous improvement and employee participation has been widely applied in manufacturing sectors, yet its adaptation in hospitality remains underexplored. Employing a qualitative descriptive approach, data were collected through in-depth interviews, participatory observation, and analysis of operational documents involving managers, assistant managers, and service staff directly engaged in daily operations. The findings reveal that the integration of PDCA, 5S, and 3M principles fosters a structured, efficient, and disciplined work environment. The PDCA cycle promotes continuous evaluation and learning, the 5S framework enhances hygiene and orderliness, and the 3M elimination process optimizes workload balance and resource efficiency. Together, these practices contribute to improved service speed, reduced operational waste, and higher guest satisfaction. Key success factors include top management commitment, participatory leadership, and continuous training, while challenges involve sustaining employee awareness and cross-cultural adaptation among diverse staff. This research extends Kaizen theory by demonstrating its transferability from manufacturing to high-contact service industries, highlighting its dual role as a technical and cultural system of improvement. Practically, the study provides insights for hospitality managers seeking to institutionalize Kaizen as a sustainable approach to operational excellence and human-centered performance development.

Pelatihan Basic English for Tourism bagi Pengelola UMKM Kuliner dan Homestay di Desa Wisata Budo, Provinsi Sulawesi Utara Margresye Diana Rompas; Machiko Nugraha Indriyanto; Towoliu, Benny Irwan
Jurnal Abdi Anjani Vol 3 No 2 (2025): Jurnal Abdi Anjani (JAA)
Publisher : Program Studi Pariwisata, Fakultas Ekonomi dan Bisnis,Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/anjani.v3i2.2676

Pelatihan ini bertujuan meningkatkan kemampuan bahasa Inggris dasar para pengelola UMKM kuliner dan homestay di Desa Wisata Budo, Provinsi Sulawesi Utara, sebagai respons terhadap meningkatnya kunjungan wisatawan mancanegara dan keterbatasan kemampuan komunikasi para pelaku usaha lokal. Desa Budo, yang telah meraih prestasi dalam Anugerah Desa Wisata Indonesia, menghadapi tantangan signifikan karena sebagian besar operator UMKM masih bergantung pada pemandu wisata eksternal untuk berinteraksi dengan tamu asing. Untuk menjawab kebutuhan tersebut, pelatihan dilaksanakan menggunakan pendekatan Communicative Language Teaching (CLT) yang menekankan praktik komunikasi nyata melalui role play, simulasi layanan, pengenalan kosakata berbasis objek wisata, serta pendampingan lanjutan melalui grup WhatsApp sebagai media monitoring dan konsultasi. Kegiatan diikuti oleh 20 peserta yang merupakan perwakilan UMKM kuliner dan homestay, dengan fokus pada materi sapaan, perkenalan, penjelasan objek wisata, serta percakapan layanan dasar. Hasil pelatihan menunjukkan antusiasme tinggi dan peningkatan kemampuan peserta dalam memahami serta mempraktikkan komunikasi dasar dalam konteks pariwisata, diperkuat oleh komitmen untuk melanjutkan latihan melalui pendampingan daring. Secara keseluruhan, pelatihan ini membuktikan efektivitas pendekatan komunikatif dalam meningkatkan kompetensi bahasa Inggris pelaku UMKM sebagai bagian dari upaya memperkuat daya saing Desa Wisata Budo.

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