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The Influence of Brand Awareness, Perceived Quality, Brand Association, Brand Loyalty and Price on Daihatsu Car Buying Decisions (Case Study at Daihatsu Pemalang Car Dealership) Mar’atus Solikhah; Amelia Amelia
Journal Research of Social Science, Economics, and Management Vol. 3 No. 1 (2023): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v3i1.536

The purpose of this study to find and obtain empirical evidence of the influence of brand awareness, perceived quality, brand association, brand loyalty, and price on buying decisions both partially and simultaneously. This study uses a sample of 70 respondents, namely some of consumers who buy Daihatsu cars at Pemalang Daihatsu Dealers. The sample used was using purposive sampling technique. The testing in this study was carried out using instrument test analysis methods such as validity, reliability, classic assumption tests such as normality tests, linearity tests, and heterogedity tests, and on statistical tests such as path analysis, multiple linear regression, t-test, F test. The results of this study were obtained 1) there is a significant influence between brand awareness variables (X1) on purchasing decisions (Y); 2) there is a significant influence between the perceived quality variable (X2) on purchasing decisions (Y); 3) there is a significant influence between brand association variables (X3) on purchasing decisions (Y); 4) there is a significant influence between brand loyalty variables (X4) on purchasing decisions (Y); 5) there is a significant influence between the price variable (price) (X5) on the purchase decision (Y); 6) brand awareness variables (X1), perceived quality (X2), brand associations (X3), brand loyalty (X4), and price (X5) partially influence purchasing decisions (Y); 7) variable brand awareness (X1), perceived quality (X2), brand association (X3), brand loyalty (X4), and price (X5) simultaneously influence purchasing decisions (Y);

Analysis Of The Influence Of Work Stress On Employee Performance With Job Satisfaction As An Intervening Variable Mar’atus Solikhah
Journal Research of Social Science, Economics, and Management Vol. 3 No. 2 (2023): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v3i02.550

In this study using a sample of 34 respondents, namely CV. Syntax Corporation Indonesia factory employees. The sample used was a saturated sampling technique. The testing in this study was carried out by analyzing the validity test, reliability test, classic assumption test, path analysis test, determination coefficient (R2),and t test. For partial hypothesis testing, the t test is used, the tcount value obtained for the Job Stress variable (X) for Job Satisfaction (Z) is 3.563 then for the Job Stress variable (X) for Employee Performance (Y) of 2.542 and for Job Satisfaction (Z ) towards Employee Performance (Y) of -1,175. Then based on the results of the Kofisien test of Equation I determination of 0.284 it means that the contribution or work stress relationship is 28.4% and the remaining 71.6%, and from equation II the results are 0.174, meaning that the work stress factor (X) influences job satisfaction (Z) of 17.4%, while the remaining 82.6% is influenced by other factors not included in this study. Then from the results of calculations through Path with the Causal Step method and Product Of Coefficient it is stated that and in this study the results of z calculated are 1.077 and z tables are 0.353. So it can be concluded that z count> z table, the Intervening variable mediates the relationship between the Independent variable and the Dependent variable. Or in other words the Job Satisfaction variable mediates the relationship between the Job Stress variable and the Employee Performance variable.

Analysis of the Effect of Apparatus Competence, Organizational Commitment, Community Participation, Utilization of Information Technology and Transparency on Accountability of Village Fund Management Mar’atus Solikhah; Md. Jakir Hossain
Journal Research of Social Science, Economics, and Management Vol. 3 No. 7 (2024): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v3i7.632

The purpose of this study is to determine and analyze the effect of apparatus competency analysis, organizational commitment, community participation, use of information technology and transparency, on village fund management decisions (Village Case Study in Gempol District, Gempol Regency). The testing in this study was carried out with multiple linear regression analysis, t hypothesis test and F test. With multiple linear regression analysis in this study, b1 = 0.273 results showed a positive influence between the variables of Apparatus Competence (X1) on Village Fund Management Accountability, b2 = 0.586 showed a positive influence between the variables of Organizational Commitment (X2) on Village Fund Management Accountability, b3 = 0.351 shows a positive influence between the variables Community Participation (X3) on Accountability of Village Fund Management, b4 = 0.233 shows a positive influence between the variables of Information Technology Utilization (X4) on Accountability of Village Fund Management, b5 = 0.421 shows a positive influence between the variables of Transparency Utilization (X5) on Accountability of Village Fund Management. As for partial hypothesis testing, the t test was used, obtained the calculated t value for the Apparatus Competency variable (X1) of 2.687, tcalculate for the Organizational Commitment variable (X2) of 2.411, tcalculate for the Community Participation variable (X3) of 2.620, tcalculate for the Information Technology Utilization variable (X4) of 2.181, tcalculate for the Transparency variable (X5) of 2.552, with ttable criteria of 1.998 used in the test Ini.

The Effect Of Individual Competence, Compensation And Organizational Climate On Employee Performance With Job Satisfaction As An Intervening Variable Atif Rehman; Mar’atus Solikhah
Journal Research of Social Science, Economics, and Management Vol. 3 No. 8 (2024): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v3i8.633

This research entitle of “Analysis influence of Individual Competence, Compensation and Organization Climate to Employee Performance with Job Satisfaction as Intervening Variable” (Case Study at Kospin Ibnu Khaldun Cirebon)”. This research target is : To gain an understanding of the influence of the individual competence, compensation and organization climate to employee performance with job satisfaction as intervening variable. At this research used by purpossive sampling as much 45 responders. As for examination of at this research done with validity test, reliability, classical assumptions, hypothesis test in the form of t test, F test, coefficient determinant, path analysis and sobel test. With multiple linear regression analysis at this research obtained by result b1 = 0,187 showing influence which are positive of Individual Competence variable to Employee Performance, b2 = 0,258 showing influence which are positive of Compensation to Employee Performance, b3 = 0,289 showing influence which are positive of Organization Climate variable to Employee Performance, b4 = 0,261 showing influence which are positive of Job Satisfaction variable to Employee Performance. Whereas for partial hypothesis testing the t test was used, obtained the tcount for Individual Competence to Employee Performance of 2,446, tcount for Compensation variable to Employee Performance of 3,090, tcount for Organization Climate to Employee Performance of 2,528 and tcount for Job Satisfaction variable to Employee Performance of 2,281. Then based on the results of calculations through the sobel test, Job Satisfaction mediate the relationship between Individual Competence, Compensation and Organization Climate to Employee Performance.

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