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All Journal International Journal of Social Science, Education, Communication and Economics IJHABS
Zainal Ruma
Faculty of Economics and Business, Makassar State University
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Profitability Ratio Analysis to Measure Financial Performance at PT. Bank Sulselbar Makassar Main Branch Haeruni Rezky Kanna; Zainal Ruma; Anwar; Romansyah Sahabuddin; Nurman
International Journal of Social Science, Education, Communication and Economics (SINOMICS JOURNAL) Vol. 2 No. 3 (2023): August
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sj.v2i3.149

Abstract

Financial performance plays an important role as a description of the company's ability to manage existing resources. Profitability ratios can be used as a tool to measure the company's financial performance in determining the company's efficiency in managing assets to obtain the maximum level of profit. This study aims to determine the financial performance of PT Bank Sulselbar Makassar Main Branch in the 2018-2022 period. The variables of this study are profitability ratios and financial performance. The population and sample of this study were financial statements in the form of balance sheets and profit and loss from PT Bank Sulselbar Makassar Main Branch in 2018-2022. Data collection was carried out using documentation techniques. Data analysis was carried out using profitability ratios with the two pont system approach. The results of this study indicate that the ROA ratio level of PT Bank Sulselbar Makassar Main Branch for the period 2018-2022 is classified as very healthy and the ROE ratio level of PT Bank Sulselbar Makassar Main Branch for the period 2018-2022 is classified as healthy. This is influenced by fluctuations in net income.
International Marketing and Implementation in Business: Case Study in Dominos Pizza Anwar; Zainal Ruma
International Humanity Advance, Business & Sciences Vol 1 No 1 (2023): July
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v1i1.15

Abstract

International marketing is the organization of a network of companies to disseminate information about goods and services that meet people's needs globally. International marketing involves companies based in one country selling their products abroad which also has the potential for business expansion. This was also done by one of the American pizza companies, Dominos Pizza, which implemented an international marketing strategy. The purpose of this research is to understand how international marketing affects a company's business expansion process. In this writing, a descriptive qualitative research method with data collection techniques with documentation studies was carried out by the authors. The results obtained from this writing are that by implementing a good and mature international marketing strategy, the company can develop its business globally. Dominos Pizza has successfully proven its existence to date by touching a wider global market share. International marketing begins when a country realizes that they cannot produce goods or services efficiently. Dominos Pizza strives to understand every cultural difference and also consumer demand which certainly has differences in each country that is used as its global business expansion area.
Co-Authors Anwar Anwar Haeruni Rezky Kanna Nurman Romansyah Sahabuddin