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p-Index From 2021 - 2026
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All Journal Research of Business and Management Research of Economics and Business Marketing and Business Strategy
Amin Mansur
Faculty of Economics and Business, YARSI University, Jakarta
Economics, Econometrics & Finance

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From Image to Action: How Brand Image and Product Quality Shape Purchase Decisions through Brand Trust Afifah Nur Faizah; Rini Hidayati; Amin Mansur
Marketing and Business Strategy Vol. 3 No. 1 (2025): NOVEMBER 2025
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/mbs.v3i1.353

Abstract

This study examines the effect of brand image and product quality on purchasing decisions, with brand trust as an intervening variable. The population consists of consumers who have purchased and used Buttonscarves hijabs in Central Jakarta, with a sample of 115 respondents selected through purposive sampling. Using a quantitative method, data were collected via questionnaires and analyzed with SPSS and PLS-SEM. The results show that brand image and product quality both have positive and significant effects on purchasing decisions. Brand image and product quality also positively and significantly influence brand trust. Furthermore, brand trust has a positive and significant effect on purchasing decisions. However, brand trust does not mediate the relationship between brand image and purchasing decisions but does mediate the effect of product quality on purchasing decisions. The managerial implication suggests that management should collaborate with marketing professionals to strengthen brand image, build consumer trust, and maintain consistent communication regarding product quality standards across all organizational levels.
The Effect of Service Strategy and Corporate Image on Customers’ Decisions to Use Forwarding Services: An Empirical Study Putri Wulan Fortuna; Amin Mansur
Research of Economics and Business Vol. 4 No. 1 (2026): MARCH 2026
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/reb.v4i1.421

Abstract

The rapid growth of the logistics and freight forwarding industry has intensified competition, requiring companies to understand the key factors influencing customers' decisions in selecting forwarding services. However, empirical evidence on these determinants, particularly in Jakarta, remains limited. Therefore, this study aims to examine the influence of service quality, company image, price perception, and location on customers' decisions to use freight forwarding services at PT. Indonesian Freight Liner. This study employs a quantitative approach using multiple linear regression analysis. Primary data were collected through questionnaires distributed to 110 respondents who had used freight forwarding services. Data quality was assessed using validity and reliability tests, while classical assumption tests included normality, multicollinearity, and heteroscedasticity. Hypothesis testing was conducted using multiple linear regression, the coefficient of determination test, the t-test, and the F-test. The results indicate that service quality and company image have a positive and significant effect on customers' decisions. Meanwhile, price perception and location do not significantly influence decisions. These findings highlight the importance of service performance and corporate reputation in strengthening competitiveness in the freight forwarding industry.
Consumer Purchase Drivers in Everwhite Skincare: Evidence from Multiple Regression Analysis Raihan Nabila; Amin Mansur
Research of Business and Management Vol. 4 No. 1 (2026): FEBRUARY, 2026
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rbm.v4i1.406

Abstract

The purpose of this study was to determine the effects of Online Customer Reviews, Price Perception, Brand Awareness, and Consumer Income on Purchasing Decisions for Everwhite Skincare in Jakarta. The sampling technique used was purposive. Data were collected using a survey instrument. The data analysis method used was multiple regression analysis, t-test (partial) and F-test (simultaneous). The results of the study showed that: (1) Online customer reviews do not have a significant effect on purchasing decisions. (2) Price perception has a positive and significant effect on purchasing decisions. (3) Brand awareness does not affect purchasing decisions. (4) Consumer income has a significant effect on purchasing decisions. (5) Simultaneously, all independent variables have a significant effect on purchasing decisions. The managerial implications of this study indicate that business actors should pay close attention to Online Customer Reviews as the primary factor influencing consumer purchasing decisions. Positive reviews can increase customer trust in products, so companies must manage customer testimonials well. In addition, the perception of fair and competitive prices needs to be communicated clearly so that consumers feel they are getting value for money.
Co-Authors Afifah Nur Faizah Putri Wulan Fortuna Raihan Nabila Rini Hidayati