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All Journal Islamic Tourism
Harry Yulianda
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Religion Arts Humanities Economics, Econometrics & Finance Environmental Science Social Sciences Transportation

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Strategi Pengembangan Desa Wisata Kubu Gadang Sebagai Salah Satu Desa Wisata Terbaik Di Sumatera Barat Nury Ance Marshesa; Harry Yulianda
i-Tourism: Jurnal Pariwisata Syariah Vol 1, No 1 (2021): I-Tourism : Jurnal Pariwisata Syariah
Publisher : UIN Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/i-tourism.v1i1.4631

Abstract

Penelitian ini bertujuan untuk menentukan dan mendeskripsikan strategi pengembangan apa yang dilakukan oleh Desa Wisata Kubu Gadang secara optimal untuk kembali terpilih menjadi desa wisata terbaik di Sumatera Barat. Penelitian ini menggunakan metode pendekatan deskriptif pendekatan kualitatif. Hasil penelitian menunjukkan bahwa strategi pengembangan Desa Wisata Kubu Gadang dalam mempertahankan penghargaan desa wisata terbaik di Sumatera Barat menggunakan teori yang dikemukakan oleh Mahriani et al dengan kriteria 4A+1C adalah : Pertama Attraction (Atraksi) strategi yang digunakan adalah mempertahankan dan melestarikan potensi alam, kebudayaan, kesenian dan makanan khas yang ada. Kedua Amenities (Fasilitas) yaitu melakukan strategi inovasi terhadap fasiltas Desa Wisata Kubu Gadang seperti pembuatan cafe, pembuatan gerbang Kubu Gadang dilengkapi dengan patung Silek Lanyah, membuat beberapa spot foto dengan mengangkat tema tradisi dan alam, membuat petunjuk arah, membuat fllosofi Kubu Gadang dan menambah lahan parkir. Ketiga Accesbility (Aksesbilitas) yaitu Desa Wisata Kubu Gadang letaknya strategis dekat dengan destinasi lain maka perlunya menjaga kolaborasi dengan destinasi sekitarnya. Keempat Ancilliary (Pelayanan Tambahan) yaitu menjaga kerjasama dengan Travel Agent dan Photografer dimana dukungan dari pihak luar swasta sangat membantu dalam pengembangan seperti promosi. Kelima Community Involvement (Keterlibatan Masyarakat) masyarakat Desa Wisata Kubu Gadang mendukung pembangunan desa wisata, tetapi dalam prakteknya masih ada sebagian kecil yang belum terlibat, oleh karena itu perlunya mencari regenerasi penggerak dengan cara memberikan sosialisasi dan pelatihan bagi masyarakat guna untuk menyadarkan masyarakat atas manfaaat adanya desa wisata serta memberikan pelatihan bahasa asing bagi pengeloa Desa Wisata Kubu Gadang. Dinas Pemuda Olahraga dan Pariwisata Padang Panjang juga memberikan penyuluhan, sosialisasi dan pelatihan bagi masyarakat. Dinas Pariwisata juga mengajak pengelola khususnya dari anggota POKDARWIS untuk melakukan studi banding ke desa-desa wisata yang sudah berkembang.  
Strategi Pemasaran Dalam Meningkatkan Daya Tarik Tamu di Grand Bunda Hotel Syariah Latifa Sri Oktavia; Harry Yulianda
i-Tourism: Jurnal Pariwisata Syariah Vol 1, No 1 (2021): I-Tourism : Jurnal Pariwisata Syariah
Publisher : UIN Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/i-tourism.v1i1.4632

Abstract

The purpose of this study is to describe the marketing management in the Grand Bunda Hotel Syariah based on the marketing mix (product, price, place, promotion) and see the marketing strategy through the marketing mix that needs to be done by the Bunda hotel in increasing consumer attractiveness.This type of research is descriptive qualitative by conducting research and direct interviews to determine the marketing strategy through the marketing mix of product, price, place, promotion at Grand Bunda Hotel Syariah Bukittinggi. Data collection techniques through interviews and documentation. The data analysis technique is using data reduction analysis stages, which is a form of analysis that sharpens and shows important things in the results of interviews, data presentation provides conclusions from the results of interviews that have been compiled which allows drawing conclusions and taking action, and finally drawing conclusions. This is the most important and final process carried out in research to get a conclusion that can be verified based on the presentation of data obtained from sources.From the research that the author did in the field, it can be concluded that the marketing strategy used by Grand Bunda Hotel Syariah is a product strategy that provides the facilities needed by guests such as a place for ablution, Qibla direction and prayer equipment. The price strategy offered is affordable for all people by determining economic prices. Its location strategy is very strategic by being near the tourist attraction of Bukittinggi. The promotional strategy is carried out by giving brochures to every guest who visits there and sales promotions carried out during meeting visits to other places. And the strategy that Grand Bunda Hotel Syariah did not do was a potential product strategy by maximizing social media, using influencer services, creating blogs about hotels. Additional product strategies such as providing a Muslim-inspired swimming pool and a Muslim-inspired SPA with a separate place for men and women.
Analisis Faktor yang Mempengaruhi Minat Berkunjung Ulang Wisatawan ke Objek Wisata Istano Basa Pagaruyung Putri Yani, Wewel; Febria Rahim; Novia Nengsih; Harry Yulianda; Vinny Helvira
i-Tourism: Jurnal Pariwisata Syariah Vol. 5 No. 2 (2025): I-Tourism : Jurnal Pariwisata Syariah
Publisher : UIN Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/itourism.v5i2.15998

Abstract

The main issue in this study is based on visitation data showing a decline in the number of tourists to the Istano Basa Pagaruyung tourist attraction in 2023–2024. In addition, aspects of tourist attraction, facilities, and accessibility are not yet optimal, which has the potential to reduce tourists' interest in revisiting. This study aims to determine and analyze the effect of tourist attraction (X1), facilities (X2), and accessibility (X3) on the interest in revisiting (Y) the Istano Basa Pagaruyung tourist attraction. The method used in this study is quantitative. The sampling technique used purposive sampling with a sample size of 97 people. The data collection technique in this study was conducted by filling out a questionnaire that had been tested for validity and reliability. The data analysis technique used was multiple linear regression analysis. The results of hypothesis testing show that, partially, tourist attraction has a significant positive effect on repeat visit interest with a t-value of 8.847 > t-table of 1.661 with a significance value of 0.000 < 0.05, so that hypothesis H1 can be accepted. Facilities do not affect repeat visit interest, with a t-value of 1.925 > t-table of 1.661 and a significance value of 0.057 > 0.05, so hypothesis H2 is rejected. Accessibility has a significant positive effect on repeat visit interest with a t-value of 3.485 > t-table of 1.661 with a significance value of 0.001 < 0.05, so hypothesis H3 can be accepted. The variables of tourist attraction, facilities, and accessibility simultaneously have a positive effect on repeat visit interest with a calculated F value of 130.080 > F table 2.70 and a significance of 0.000 < 0.05, so hypothesis H4 can be accepted.
Analisis Peran Stakeholder Terhadap Konsep Community Based Tourism (CBT) Di Desa Wisata Kubu Gadang Kota Padang Panjang Dianni Oktaria Putri; Harry Yulianda; Emiliyani Wahyuni; Febria Rahim
i-Tourism: Jurnal Pariwisata Syariah Vol. 5 No. 2 (2025): I-Tourism : Jurnal Pariwisata Syariah
Publisher : UIN Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/itourism.v5i2.16157

Abstract

Kubu Gadang Tourism Village is one of the tourism villages that has developed the concept of Community-Based Tourism (CBT) with the involvement of the local community in the development of the tourism village. However, despite having a well-established development concept, the role of stakeholders has not yet had a significant impact. This study aims to analyze the role of stakeholders in the development of Community-Based Tourism (CBT) in Kubu Gadang Tourism Village, Padang Panjang City, the winner of the Indonesian Tourism Village Award (ADWI) 2023 in the Advanced Tourism Village category. This study employs a descriptive qualitative approach through observation, in-depth interviews with stakeholders, and documentation from various sources. Data analysis is conducted according to Sugiono (2016), which includes data reduction, data presentation, and drawing conclusions. The research findings indicate that primary stakeholders play an active role in managing tourist attractions, providing homestays, promoting MSME products, and organizing local cultural activities such as silek lanyah and makan bajamba. Meanwhile, secondary stakeholders provide support in the form of infrastructure development, training, and promotion of tourist villages. However, following the victory of ADWI 2023, there has been a decline in the number of tourist visits, indicating the need for an evaluation of the sustainability of stakeholder roles. This study also highlights the importance of integrating Sharia principles into the development of community-based tourism villages, given the socio-cultural characteristics of the Minangkabau community, which are rooted in the philosophy of Adat Basandi Syara', Syara' Basandi Kitabullah (ABS-SBK). Therefore, the active and collaborative involvement of all stakeholders must be enhanced to ensure that the development of CBT in Kubu Gadang Tourism Village is sustainable, inclusive, and aligned with Islamic values.
Co-Authors Dianni Oktaria Putri Emiliyani Wahyuni Latifa Sri Oktavia Novia Nengsih Nury Ance Marshesa Putri Yani, Wewel Vinny Helvira