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All Journal Jurnal Agribis
Miftahul Janna
Universitas Muslim Maros
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Respon Konsumen Terhadap Produk Yotta Rasa Brown Sugar Fresh Milk di Kabupaten Maros Miftahul Janna; Mohammad Anwar Sadat; Arifin Arifin
Jurnal Agribis Vol 11 No 2 (2023): Jurnal Agribis
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/agribis.v11i2.1960

Abstract

The purpose of this study is to identify the variables that influence Maros Regency consumers' reactions to Yotta Beverage products. Direct observation and questionnaire data collection were used in this study. The study took place over a three-month period from March to May, and was conducted in Turikale Sub-district, Maros Regency. To determine customer reactions to Brown Sugar Fresh Milk flavored Yotta products in Turikale Sub-district, Maros Regency, quantitative data was used. Based on the research findings, price and taste are the main determinants of Yotta Taste Brown Sugar Fresh Milk in Turikale District, Maros Regency.
Co-Authors Arifin Arifin Mohammad Anwar Sadat