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All Journal Formosa Journal of Applied Sciences (FJAS)
M. Syarif Hidayatullah Elmas
Universitas Panca Marga
Control & Systems Engineering Decision Sciences, Operations Research & Management Education Engineering Social Sciences

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The Influence of Customer Perceived Quality, Customer Perceived Value and Product Availability on Customer Loyalty at Bread Roll Wisnu Jember UKM Junaidi; M. Syarif Hidayatullah Elmas; Zalfa’ Nur Auliya Putri. P; Bahrul Ulum
Formosa Journal of Applied Sciences Vol. 2 No. 7 (2023): July 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v2i7.4930

Abstract

This research aims to know whether or not there is a variable influence customer perceived quality, customer perceived value and The availability of products for customer loyalty. Incidentally based sampling techniques, sampling up to 100 respondents. Respondents had to use the method of analysis of the data, reabilitas, the classic asumtion, multiple linear test, determination (R2) And the final hypothetical test. From this research the author found that the influence point is partial of the x1 variable: There is a significant influence of customer perceived quality on customer loyalty, which the value ttest (4,775) > t table (1,660) with significantly 0,000 < 0,05.
Co-Authors Bahrul Ulum Junaidi Zalfa’ Nur Auliya Putri. P