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Analisis Kualitas Produk, Kualitas Pelayanan, dan Harga Terhadap Kapuasan Pelanggan Menggunakan Metode Importance Performance Analysis Ivan Ardianto; Didi Samanhudi; Iriani Iriani
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 7 No 2 (2023): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v7i2.18361

Abstract

This research was conducted to find out what attributes are the top priority in supporting customer satisfaction at Diqqi's lesehan. These factors include product quality, service quality, and price. Because the population size in this study was unknown, the Bernoulli formula was used to determine the sample size. the sample that will be used to represent the population is a minimum of 100 respondents. Data collection techniques using questionnaires distributed to customers. The data analysis technique uses the Importance Performance Analysis method. The results of this study are that the attributes that are the top priority for improving and improving their performance are those that are in quadrant I because these factors are considered very significant for customers, but their performance has not been able to satisfy customers. Steps that can be taken are to make improvements to boost the quality of performance in this quadrant. The results of this study are expected to provide input for the Diqqi lesehan stall in improving product quality, service quality, and prices in order to increase customer satisfaction.
Analisis TAM Terhadap Kepuasan Pelanggan dan Prioritas Perbaikan Aplikasi Maxim dengan IPA (Studi Pelanggan Surabaya) Ergilia Nur Cholifah; Iriani Iriani
BRILIANT: Jurnal Riset dan Konseptual Vol 10 No 1 (2025): Volume 10 Nomor 1, Februari 2025
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/briliant.v10i1.1887

Abstract

Nowadays maxim is quite attractive to customers in Surabaya, but there are still many customers who complain about maxim application services. The purpose of this study is to analyze TAM on the level of customer satisfaction and priority of improvement in the maxim application study on Surabaya customers. This study uses the IPA method to identify TAM attributes that are priorities for maxim applications to improve first. The results of this study show that maxim application customers in Surabaya City have not been satisfied marked by an average value of 98.98% expectation conformity level.From the quadrant analysis of cartesian diagrams, to improve maxim customer satisfaction in Surabaya City, the company needs to prioritize several aspects, including: establishing partnership relationships with other platforms to integrate new services on the maxim application (AU1), providing customer service that is available 24 hours a day (AU4), updating the user interface to be simpler so that it is easy to understand for various ages (PEOU1), handle customer problems quickly and efficiently (AU3), and provide guidance on how users integrate the features of maxim App in every use of services(AU2).