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THE EFFECT OF ORGANIZATIONAL CULTURE AND JOB ENVIRONMENT ON EMPLOYEE IN PT. ASTRA INTERNATIONAL TBK. AUTO 2000 BRANCH OF AMPLAS MEDAN Diki Prayoga; Al Firah
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 4, No 2 (2023): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v4i2.3619

Abstract

ABSTRACT This study aims to determine the effect of organizational culture and work environment on employee performance. PT. Astra International Tbk. Auto 2000 is a Toyota car dealer. The population of this study is 61 employees with a sample according to the slovin formula of 30 employees. The data used is quantitative data derived from primary sources. The data collection technique uses a Likert scale with a regressive line analysis method to provide information to respondents (questionnaire). Based on the statistical results obtained tcount 10.886 > ttable 1.697 it can be concluded that there is a positive influence between organizational variables and work environment variables on employee performance at PT. Astra International Tbk Auto 2000 Sandpaper Branch. Based on the results of the coefficient of determination, the R-Square in the regression is 0.911 (91.1%). In this case, the most significant benefit provided by the organization and the workplace is 91.1%, with the remaining 8.9% coming from other variables that were not considered in the study. PT. Astra Internasional Tbk Auto 2000 Amplas Branch must increase and expand the number of courses aligned with job specifications in order to improve organizational health and workforce productivity. Keywords: Organizational Culture, job Environment, Employee Performance
THE EFFECT OF CONSUMER INTERESTS AND PRODUCT DIFFERENTIATION ON DAIHATSU CAR PURCHASE DECISIONS BRANCH OF PT. ASTRA MEDAN JOHOR Luqman Syafi’i; Al Firah
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 4, No 2 (2023): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v4i2.3620

Abstract

ABSTRACT This research aims to research and analyze the influence of consumer tastes and product differentiation partially and simultaneously on Daihatsu car purchase decisions at PT.Astra International Tbk Branch of Johor Medan. The data analysis technique used is quantitative data analysis. The results of this study obtained a value of significance to consumer appetite based on the t test obtaining the size of thitung> ttable (7,478 >1,991) (Sig 0,023<α0,05) then H0 rejected means there is an influence of consumer taste on the purchase decision. The significance value of product differentiation based on the t test is obtained as thitung>table (2,236>1,991) (Sig 0,005<α0,05) then H0 is rejected means there is a significant influence of product diferenciation on the purchase decision. The result of the F test above is obtained Calculation > Ftable size (4,8473 > 3,11) (Sig 0,000 <α0,05) then H0 rejected means there is a significant influence of consumer tastes and product differentiation in Daihatsu car purchase decisions. The result of the regression is obtained that the Consumer Taste (X1) of 0.407 and Product Differentiation (X2) of 0.425 shows that the consumer taste and product differentiation variables have a positive and significant influence on the decision of purchase of Daihatsu Car in PT.Astra International Tbk Branch of Medan Johor means every increase in the variable of Consumer taste and product difference, then will have a negative impact on the purchase decision of the Daihatu Car in Pt. Keywords: consumer tastes, product differentiation, purchase decisions
THE EFFECT OF THE LEVEL OF UNDERSTANDING AND THE ROLE OF THE AGENT IN RAISING THE INTEREST OF THE PUBLIC IN THE INSURANCE COMPANY PT. PANINDAI-ICHILIFE GA UNITY MEDAN Al Firah; Lulu Agnes; Ananda Sulfiani
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 4, No 3 (2023): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v4i3.3733

Abstract

ABSTRACT This research aims to identify and analyze the influence of the level of understanding and the role of agents in increasing the interest of customers of PT. PaninDai-Ichilife Ga Unity Medan. Data collection methods through observations, interviews, documentation, questionnaires. This research uses double linear regression analysis techniques with quantitative data. The sample consisted of 60 respondents who were customers of P.T. PaninDai-IchiLife Ga Unity Medan. Test results t (partially), agent level understanding variable obtained thitung > ttable (2,105 > 2,002) with a significance value > 0,1 then Ho accepted and Ha rejected means the level of agent understanding partially influenced significantly on customer interests. Test result t (partly), agent role variable received thitung> ttable size (2,740 > 2,001), with significance values > 0,5 then Ho received and Ha denied. Whereas if the value of significance < 0,5 then ho denied and Ha received means the role of agent partially had a significant influence on the customer interest. Test results F (simultaneously), customer interest variable Obtained F > F Calculation Table (8,898 > 3,16) showed that independent variables (level of understanding agent and agent role) significantly contributed significantly to customer dependent variable (responsible) then H0 and Ha accepted, meaning that there was an influence between both independent variable and variable dependent.Keywords: Understanding level, Agent role, Customer interests, Insurance
THE EFFECT OF REWARDS AND PUNISHMENT ON THE EMPLOYEE'S EMPLOYMENT AT PT. TANIA MEDAN SERVICE INSURANCE Al Firah; Muhammad Ishak
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 4, No 3 (2023): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v4i3.3734

Abstract

ABSTRACT The purpose of this research is to find out the impact of reward and punishment on the performance of employees on PT. Insurance Tania Medan. A reward that is not timely and not consistent with the employee's work. Evaluation of punishment for employees repeatedly committing the same mistake. Employee performance is less optimal due to the motivation of companies that are still less optimum. The population of 40 employees remains as a saturated sample. Data collection methods are observations, interviews, documentation, questionnaires. Data analysis techniques using double linear regression. The test results t obtained Sig reward and Sig punishment values of 0,000<0.05 then the variable is distributed normally. The test result F is 17.082 and the test value Sig is 0.000<0.05 then it is simultaneously variable so that Ha is accepted and means that the variables are simultaneusly influenced by the employee performance variable. The result of the test determination coefficient (R2) on the R Square column is 0.693, then the reward variable and punishement influence employee performances variables of 69.3% and the remaining 30.7% are affected by other variables other than these regression equations or variables not studied. Employee motivation and performance provided by the company will be very useful to boost employee confidence and drive employee performance by giving rewards when employees can their goals and punishment when employees are negligent in their work.Keywords: Reward, Punishment, Employee Performance
Co-Authors Ananda Sulfiani Diki Prayoga Lulu Agnes Luqman Syafi’i Muhammad Ishak