Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
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This Author published in this journals
All Journal Asian Journal of Applied Business and Management (AJABM)
I Wayan Wesna Astara
Faculty of Law, Warmadewa University, Bali
Decision Sciences, Operations Research & Management

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Empowerment of Housewives and Marketing Strategies in the Development of Various Citrus Fruit Processed Businesses in Catur Village, Kintamani, Bali Ni Luh Putu Putri Setianingsih; I Ketut Selamet; I Wayan Sudiarta; I Wayan Wesna Astara
Asian Journal of Applied Business and Management Vol. 2 No. 3 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajabm.v2i3.5591

Abstract

The activities of the Assisted Village Empowerment Program, which are carried out in Catur Village, Kintamani, and Bangli-Bali, aim to increase the knowledge and skills of groups of housewives in managing the results of citrus fruit products into various processed citrus fruits that have economic value. The Housewives Group has become a leader in citrus fruit management at the household level. The methods used include observation, counseling, education, and direct practice. Based on the results, 100% of the Housewives Group can use tools for the product manufacturing process to produce various processed citrus fruits that have economic value and quality. The group of housewives in Catur Village, after receiving socialization and training, is committed to producing citrus fruits and making various processed citrus fruits into products that have economic value and quality.
Co-Authors I Ketut Selamet I Wayan Sudiarta Ni Luh Putu Putri Setianingsih