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All Journal Proceeding SENDI_U DeReMa (Development Research of Management) Jurnal Manajemen Ekspektra: Jurnal Bisnis & Manajemen JOURNAL OF APPLIED BUSINESS ADMINISTRATION Humaniora JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Journal La Bisecoman Manajemen dan Kewirausahaan TRANSAKSI Jurnal Informatika Ekonomi Bisnis
Pristiana Widyastuti
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Investigating Impulse Buying Behavior in Live Streaming Shopping with SOR Model Perspective Widyastuti, Pristiana
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.732

Abstract

This research aims to investigate impulse buying behavior in live-streaming shopping with SOR Model Perspective. This research is conducted using a quantitative approach and statistical tests. The research method uses the Structural Equation Model (SEM). The statistical tool is using SmartPLS. The sampling technique uses non-probability with a purposive sampling approach based on certain criteria, Indonesian people who have watched and bought products online via live streaming. To collect samples from an infinite population, the sample size was determined to be 96 respondents. The study results reveal that online purchasing behavior on live-streaming platforms is stimulated by interactivity factors. Interactive experiences can increase the desire to immediately own the product or service. Hedonic and utilitarian can mediate impulse buying in live-streaming shopping. Viewers are captivated by products or services that provide aesthetic satisfaction (hedonic) or functional solutions (utilitarian) and impulsively buy because of the visual or emotional impact of live-streaming
Driving Brand Engagement: Exploring Brand Touchpoints and Self-Congruity in Local Furniture Retail Widyastuti, Pristiana
Journal of Business and Economics Research (JBE) Vol 5 No 3 (2024): October 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v5i3.5852

Abstract

This study investigates the relationships between brand touchpoints, self-congruity, and brand engagement in Indonesia's local furniture market. A quantitative approach focused on customer touchpoints and self-congruity as independent variables, with brand engagement as the dependent variable. The sample comprised 100 respondents who had made multiple purchases from various furniture stores, both online and offline, located in the Greater Jakarta area. Data collection involved questionnaires utilizing a Likert scale to measure relevant indicators. Structural Equation Modeling (SEM) was used for data analysis, specifically confirmatory SEM and SmartPLS as tools to assess causal relationships among the variables. The study's results present significant relationships between customer touchpoints and self-congruity with brand engagement. The path coefficients show that customer touchpoint has a positive and significant impact on brand engagement, with a t-statistic value of 4.694, more than 1.96 (P-value lower than 0.05). Then, self-congruity has a positive and significant impact on brand engagement, with a t-statistic value of 3.737, more than 1.96 (P-value lower than 0.05). Effective customer touchpoints enhanced customer engagement significantly, while self-congruity contributed to a deeper emotional connection between customers and brands. The findings suggest that consumers are likelier to engage with brands that reflect their personal styles and identities, fostering loyalty and commitment. This research highlights the importance of creating meaningful brand interactions and aligning brand messaging with consumer identities to enhance engagement within brand touchpoints.
Eco-Friendly Beauty: What an Eco-Branding and Consumer Values Drive Purchase Intentions Pristiana Widyastuti
Journal La Bisecoman Vol. 5 No. 6 (2024): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v5i6.1792

Abstract

This study investigates the relationship between eco-branding and eco-consumerism toward purchase intention for local beauty products in Indonesia. The total sample size was determined as 120 samples. The study employed purposive sampling, a non-probability sampling method where respondents were selected based on predefined criteria. The study utilized Partial Least Squares Structural Equation Modeling (PLS-SEM) as the primary analytical technique. The data analysis was conducted using SmartPLS, a powerful tool for PLS-SEM. The research findings indicate that eco-branding significantly impacts purchase intention for beauty products in Indonesia. Consumers are strongly inclined toward products that demonstrate their commitment to sustainability through various environmental practices. Eco-consumerism significantly influences purchase intention for beauty products. Respondents expressed that choosing eco-friendly products is not only a moral obligation but also a reflection of their sustainability and environmental stewardship values.
PENGARUH DIGITAL MARKETING, CREATIVE CONTENT, DAN SOCIAL MEDIA INTERACTION PT. VOFFICE INDONESIA TERHADAP BRAND PERCEPTION MASYARAKAT GEN Z YANG BERDOMISILI DI DKI JAKARTA Kadarisman, Vesheila Yedida; Widyastuti, Pristiana
TRANSAKSI Vol. 16 No. 1 (2024): TRANSAKSI
Publisher : Program Studi Administrasi Bisnis, FIABIKOM, Unika Atma Jaya

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Abstract

PT. vOffice Indonesia merupakan perusahaan berbasis digital yang bergerak di industri virtual office. Adanya kemajuan yang pesat dalam dunia teknologi mengubah sikap dan rutinitas masyarakat dalam kehidupan sehari-hari, terutama pada masyarakat Gen Z. Data tersebut memungkinkan PT. vOffice Indonesia untuk menarik persepsi positif dari masyarakat Gen Z. Penelitian ini bertujuan untuk meneliti pengaruh dari digital marketing, creative content, dan social media interaction terhadap brand perception di kalangan Gen Z di DKI Jakarta, dengan fokus pada PT. vOffice Indonesia. Metode penelitian yang digunakan adalah kuantitatif dengan mengumpulkan data dari 70 responden Gen Z yang berdomisili di DKI Jakarta. Pengolahan data menggunakan uji statistik melalui SPSS Statistics 25. Hasil penelitian menunjukkan bahwa digital marketing berpengaruh negatif dan tidak signifikan terhadap brand perception, creative content berpengaruh positif dan signifikan terhadap brand perception, dan social media interaction berpengaruh positif dan signifikan terhadap brand perception. Hal ini menunjukkan bahwa creative content dan social media interaction merupakan cara yang sangat menarik brand perception Gen Z di era ini. Digital marketing, creative content, dan social media interaction berpengaruh positif dan signifikan terhadap brand perception. Jika ketiga strategi digabungkan, maka akan saling menguatkan dan memperoleh brand perception yang positif.
PENGARUH KUALITAS LAYANAN (SERVQUAL) DAN MUTU PRODUK TERHADAP KEPUASAN PELANGGAN SUBWAY DI PROVINSI DKI JAKARTA Ramli, Michael Efraem Christianto; Widyastuti, Pristiana
TRANSAKSI Vol. 16 No. 2 (2024): TRANSAKSI
Publisher : Program Studi Administrasi Bisnis, FIABIKOM, Unika Atma Jaya

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Abstract

Persaingan internasional saat ini ditandai dengan maraknya bisnis secara global di berbagai belahan dunia. Perkembangan tren yang begitu cepat turut serta melibatkan bisnis dalam bidang industri kuliner. Bisnis di industri kuliner kian terus bertambah seiring dengan permintaan konsumen yang meningkat. Subway menjadi perusahaan yang memanfaatkan peluang tersebut dengan terus memberikan pelayanan yang berkualitas agar para pelanggan dapat merasakan pengalaman mengesankan dengan kenyaman yang didapat. Selain itu, keinginan konsumen yang bermacam-macam dimanfaatkan oleh Subway untuk dapat menyajikan produk yang bermutu agar para pelanggan dapat merasakan keistimewaan dalam produknya. Tujuan penelitian ini adalah untuk meneliti pengaruh dari kualitas layanan (servqual) dan mutu produk terhadap kepuasan pelanggan Subway di Provinsi DKI Jakarta. Metode penelitian yang digunakan pada penelitian ini adalah metode penelitian kuantitatif yang melibatkan 97 responden dengan teknik analisis deskriptif melalui SPSS Statistics 29. Hasil dari penelitian menunjukkan bahwa kualitas layanan (servqual) berpengaruh positif dan signifikan terhadap kepuasan pelanggan dan mutu produk berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Hal ini menunjukkan bahwa kualitas layanan (servqual) dan mutu produk merupakan cara yang menarik pelanggan terhadap kepuasan akan produk yang digunakan.
PENGARUH SUSTAINABLE FASHION DAN ECO BRANDING TERHADAP MINAT BELI PRODUK UNIQLO DI JAKARTA Tambunan, Ester Olyfia Geraldin; Widyastuti, Pristiana
TRANSAKSI Vol. 17 No. 1 (2025): TRANSAKSI
Publisher : Program Studi Administrasi Bisnis, FIABIKOM, Unika Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/transaksi.v17i1.7629

Abstract

Uniqlo merupakan perusahaan ritel global asal Jepang yang dikenal dengan komitmennya terhadap keberlanjutan, salah satunya melalui penggunaan bahan daur ulang dan praktik produksi ramah lingkungan. Penelitian ini bertujuan untuk mengetahui pengaruh sustainable fashion dan eco branding terhadap minat beli konsumen generasi Z terhadap produk Uniqlo di Jakarta. Penelitian ini menggunakan metode kuantitatif, analisis data dilakukan menggunakan serangkaian uji statistisk menggunakan SPSS versi 30. Data dikumpulkan melalui penyebaran kuesioner kepada 103 responden Generasi Z yang pernah membeli produk Uniqlo di Jakarta. Teknik pengambilan sampel yang digunakan adalah purposive sampling dengan berbagai kriteria yang relevan. Hasil penelitian menunjukkan bahwa baik sustainable fashion maupun eco branding secara parsial maupun simultan memiliki pengaruh positif dan signifikan terhadap minat beli konsumen produk Uniqlo.
Analisis Faktor Faktor Yang Mempengaruhi Kinerja Karyawan Pada Masa Pandemi Covid 19: Studi Pada PT Cahaya Manunggal Widyastuti, Pristiana; Prasetyo , Albertus Agung
Manajemen dan Kewirausahaan Vol. 3 No. 1 (2022): Manajemen Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v3i1.3963

Abstract

Penelitian ini bertujuan untuk menganalisis faktor faktor yang mempengaruhi kinerja karyawan pada masa pandemi Covid 19 Variabel penelitian terdiri atas variabel independen meliputi lingkungan kerja pemberian insentif dan penerapan kebijakan work from home < em>sedangkan variabel dependen yakni kinerja karyawan Objek penelitian ini adalah karyawan PT Cahaya Manunggal dengan pengumpulan data melalui penyebaran kuesioner Penelitian ini menggunakan pendekatan kuantitatif dengan menguji pengaruh hipotesis melalui uji statistik Teknik sampling menggunakan metode sampling jenuh terhadap 60 responden yang merupakan karyawan PT Cahaya Manunggal yang sedang melakukan work from home< em> Hasil penelitian menunjukkan bahwa lingkungan kerja dan insentif tidak memiliki pengaruh signifikan terhadap kinerja karyawan sedangkan kebijakan work from home berpengaruh signifikan terhadap kinerja karyawan selama masa pandemi Covid 19 < p> This study aims to analyze the factors that affect employee performance during the Covid 19 pandemic The research variables consist of independent variables including work environment incentives and work from home policies while the dependent variable is employee performance The object of this research is the employees of PT Cahaya Manunggal by collecting data through questionnaires This study uses a quantitative approach by testing the effect of the hypothesis through statistical tests The sampling technique used the saturation sampling method on 60 respondents who were employees of PT Cahaya Manunggal who is working from home The results showed that the work environment and incentives has not a significant effect on employee performance while the work from home policy has a significant effect on employee performance during the Covid 19 pandemic < em>< p>
ANALISIS SISTEM KOMPENSASI DAN RECOGNITION DALAM UPAYA UNTUK MENINGKATKAN LOYALITAS KARYAWAN STUDI KASUS PT BANTEN WEST JAVA Metta, Meivi Hessil; Widyastuti, Pristiana
TRANSAKSI Vol. 17 No. 2 (2025): TRANSAKSI
Publisher : Program Studi Administrasi Bisnis, FIABIKOM, Unika Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/transaksi.v17i2.7740

Abstract

Penelitian ini bertujuan untuk memahami dan menganalisis peran kompensasi dan recognition yang dilakukan PT Banten West Java dalam meningkatkan loyalitas. Penelitian akan membahas dan analisis secara mendalam terkait kompensasi dan recognition yang diberikan perusahaan dengan menggunakan penelitian kualitatif. Pengumpulan data dillakukan dengan melakukan wawancara mendalam kepada key informant yaitu Head of Human Capital dan 2 (dua) triangulasi narasumber staf divisi sales dan business development representative. Dari hasil analisis penelitian yang dilakukan, diperoleh hasil bahwa karyawan merasa puas dengan bentuk dan nilai kompensasi yang diberikan meskipun mekanisme pengelolaan kompensasi di perusahaan belum sepenuhnya terstruktur dengan baik. PT Banten West Java memahami secara positif terkait recognition sebagai upaya peningkatan loyalitas karyawan. Perusahaan sudah memberikan berbagai bentuk recognition meliputi visibility dan acknowledgment . Meskipun demikian, karyawan tetap berekspetasi agar perusahaan dapat memberikan penghargaan dalam bentuk pengakuan yang nyata seperi acara awards. PT Banten West Java memiliki strategi dalam meningkatkan loyalitas karyawan melalui kompensasi wajib pemerintah maupun kompensasi non-wajib yang diberikan secara sukarela. Pemberian tersebut dapat membentuk loyalitas karyawan secara keseluruhan.
Keeping Tradition, Culture, and Community through Social Entrepreneurship: A Case of Lamerenan Harnadi, Agnes; Sijabat, Rosdiana; Widyastuti, Pristiana; Singgalen, Yerik Afrianto
Humaniora: Journal of Indonesia Culture and Society Vol. 14 No. 2 (2023): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v14i2.8941

Abstract

The research discussed social entrepreneurship that aimed to create social impacts. These impacts could be not only economic, yet cultural. Lamerenan was a social enterprise focused on Tanimbar’s tenun cloth (handwoven fabric) through community empowerment. This foundation was chosen because it encouraged the local community to preserve tradition and culture by persuading them to use traditional methods to produce the cloth. Although this foundation was categorized as a micro-small-medium enterprise (MSME) with age less than ten years old, Lamerenan had a mission to restore the quality of Tanimbar’s tenun cloth, by keeping the tradition using traditional weaving loom, which was called “Tenun Gedog Loom” or “Gedogan” and natural dyes. The research utilized the qualitative method. An in-depth interview was conducted with the founder of Lamerenan, Hiyashinta Klise, on December 2021 via Zoom meeting. Secondary data about Lamerenan and Tanimbar’s tenun cloth was collected from online news and Lamerenan’s social media (Instagram). The research finds how Lamerenan keeps the Tanimbar’s weaving tradition, culture, and women weaver community through social entrepreneurship. Furthermore, how the community returns to the traditional way, using natural dyes in producing the cloth. The result of the research is expected to bring insight into local traditions and culture that can be useful in developing empowerment in the local community.
Co-Authors Harnadi, Agnes Julianti, Gabriella Nissa Kadarisman, Vesheila Yedida Metta, Meivi Hessil Mochammad Angga Prasetyo Prasetyo , Albertus Agung Ramli, Michael Efraem Christianto Rosdiana Sijabat Simanjuntak, Regina Brigita Sitorus, Ribka Tambunan, Ester Olyfia Geraldin Yerik Afrianto Singgalen