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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Publikasi Ilmu Manajemen
Adi Suryo Ramadhan
Universitas Sains Dan Teknologi Komputer
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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THE EFFECT OF DIGITAL MARKETING, DEMOGRAPHY, AND HUMAN RESOURCES COMPETENCY ON THE MARKETING PERFORMANCE OF THE UPPKS GROUP OF BERGAS SUB-DISTRICT IN THE TIME OF COVID-19 RECOVERY Tri Imaliya; Edwin Zusrony; Adi Suryo Ramadhan; Azzahro Uswatun Nisa
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 4 (2022): IJEBAR, Vol. 6 Issue 4, December 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i4.6674

Abstract

The purpose of this research is to determine the impact of digital marketing, demographic factors, and human resource competencies on the marketing performance of UPPKS Bergas sub-district, Semarang district, during the COVID-19 recovery period. Ex post facto quantitative methods are used in the research design. Five UPPKS were used by the population, totaling 50 employees. A simple random sampling technique was used in this study. The research data is derived from primary data sources, such as questionnaires and observations, as well as secondary data sources, such as related documents. Digital marketing, demographic factors such as gender and age, HR competencies, and marketing performance are the research variables. The data was analyzed using classical assumption tests and hypothesis tests in the form of T tests and F tests, which were aided by the SPSS program. The outcomes of the analysis show that: (1) digital marketing has a significant effect on marketing performance with a significance value of 0.014 in the low category; (2) gender has a significant effect on marketing performance with a significance value of 0.015; (3) age has a significant effect on marketing performance; (4) HR competencies has a significant effect on marketing performance with a significance value of 0.038 in the low category; and (5) all variables combined have a significant effect on marketing performance.
Pengaruh Fear of Missing Out terhadap Job performance Generasi Z: Peran Mediasi Digital Distraction Sunarmi Sunarmi; Asnawi Hidayat; Cheesya Siska Adhiati; Adi Suryo Ramadhan
Jurnal Publikasi Ilmu Manajemen Vol. 5 No. 1 (2026): Maret: Jurnal Publikasi Ilmu Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v5i1.6754

Abstract

The increasing use of smartphones, social media, and work communication apps can encourage employees to stay connected while also increasing the risk of digital distraction. This study aims to analyze the effect of Fear of Missing Out (FoMO) on job performance, with digital distraction as a mediating variable. The study employed a quantitative approach using a cross-sectional survey design. Data were collected from 150 Generation Z employees working in Semarang and were analyzed using Partial Least Squares Structural Equation Modeling with a bootstrapping procedure. The results indicate that FoMO has a positive effect on digital distraction (β = 0.603; p < 0.001), while digital distraction has a negative effect on job performance (β = −0.389; p < 0.001). FoMO also has a direct negative effect on job performance (β = −0.308; p < 0.001). Furthermore, digital distraction negatively mediates the effect of FoMO on job performance (β = −0.235; p < 0.001) through a complementary partial mediation pattern. These findings suggest that the need to stay connected can reduce performance when it leads to device checking and shifts in attention during work. This study underscores the importance of managing notifications, establishing consistent communication channels, and reducing expectations of instant responses to maintain employee focus and performance.
Co-Authors Asnawi Hidayat Azzahro Uswatun Nisa Cheesya Siska Adhiati Edwin Zusrony Sunarmi Sunarmi Tri Imaliya