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All Journal Jurnal Pariwisata Nusantara
Huong Giang Vu
Hanoi Open University
Social Sciences

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Applying TOE Framework for Researching the Intention of Adopting Social Media in 2-3-Star Hotels in Hanoi Huong Giang Vu; Thanh Trung Nguyen; Thi Hoang Giang Ngo; Le My Vu
Jurnal Pariwisata Nusantara (JUWITA) Vol. 2 No. 2 (2023): Jurnal Pariwisata Nusantara (JUWITA)
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v2i2.8089

Abstract

Purpose: The study aims at unraveling the factors that impact the intention of adopting social media in 2–3-star hotels in Hanoi. Method: A mixed-methods research design was adopted, synergizing both qualitative and quantitative approaches to afford a comprehensive exploration of the research objectives. Result: Qualitative insights from in-depth interviews reveal participants' perspectives on technology, organizational, and environmental contexts. Quantitative findings from structured questionnaires affirm that user-friendly platforms, management support, industry competition, and guest expectations positively influence adoption intentions. These insights highlight the complex interplay between technological attributes, organizational dynamics, and environmental factors in shaping hotels' inclination to integrate social media platforms. Contribution: The study's theoretical contributions is achieved through the academic discourse. The synthesis of empirical revelations with established theories enriches the theoretical fabric, offering insights that resonate beyond this study's scope. The alignment with TOE framework extends the conceptual underpinnings of social media adoption within the hospitality domain. In practical terms, this study empowers hotel practitioners with actionable insights. The emphasis on management support, resource allocation, guest-centric engagement, and strategic adaptation furnishes practitioners with a compass to navigate the complex landscape of social media integration in 2-3-star hotels in Hanoi.
Impact of information technology on the factors constituting the competitive ability of 2- and 3- star hotels in Hanoi Huong Giang Vu; Thai An Ngo; Thu Trang Truong; Viet Anh Nguyen
Jurnal Pariwisata Nusantara (JUWITA) Vol. 2 No. 3 (2023): Jurnal Pariwisata Nusantara (JUWITA)
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Purpose: To examine the impact of information technology on the competitive ability of 2- and 3-star hotels in Hanoi. Method: This study used desk research and surveys to collect data. Then, the data was processed by using SPSS 20.0 and AMOS 20.0 with the Reliability Testing, the Exploratory Factor Analysis (EFA), the Confirmatory Factor Analysis (CFA) and the linear SEM analysis. Result: The results show that information technology has positive impacts on the 05 factors that constituting the competitive ability of 2- and 3-star hotels in Hanoi: market-oriented ability, marketing ability, organizational management ability, resource mobilizing ability, social capability. Contribution: The research addresses a significant and relevant area in the field of hospitality and technology while providing valuable insights into how information technology adoption can enhance the competitive ability of 2- and 3-star hotels in Hanoi. Moreover, the findings may have implications for policymakers and industry stakeholders. It could inform government initiatives or industry associations on how to support IT adoption and competitive ability in the hospitality sector. At the same time, it can also contribute to the broader discussion on the role of technology in the hospitality industry and its implications for both businesses and consumers in future researches.
Co-Authors Le My Vu Thai An Ngo Thanh Trung Nguyen Thi Hoang Giang Ngo Thu Trang Truong Viet Anh Nguyen