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Rodhiah
Department of Management, Faculty of Economics and Business, Tarumanagara University of Jakarta
Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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PELATIHAN KECERDASAN EMOSIONAL DALAM MENINGKATKAN KEBERHASILAN USAHA UKM Rodhiah; Thio Lie Sha
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 2 No. 2 (2022): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v2i2.455

Abstract

The purpose of this activity is to assist business owners in gaining knowledge about emotional intelligence in entrepreneurship, as it plays a crucial role in enhancing entrepreneurial success. The selected partner for the PKM activity is a recycling business that utilizes large and small used plastic bottles, transforming them into handicraft products such as lampshades, aquariums, flower pots, and more. The business is located in Tangerang, South. This activity is a continuation of a previous PKM initiative and was inspired by the partner's marketing challenges in promoting their recycled products effectively. Initial observations directly with the business owner revealed that the main problem lies in emotional intelligence due to the partners' lack of knowledge in this area, preventing them from achieving business success. The proposed method in this activity involves training and socialization on emotional intelligence, specifically addressing its relevance to offline business success. The aim is to resolve the challenges faced by the recycling business, enabling partners to expand their market reach and marketing areas, with the ultimate goal of achieving greater success in entrepreneurship.
PELATIHAN MANAJEMEN PENJUALAN BERBASIS RELATIONSHIP Rodhiah; Lerbin Roberto Aritonang R.
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 2 No. 2 (2022): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v2i2.456

Abstract

The relationship between a business and its sales force is referred to as relationship management, which has a role in focusing on increasing sales for the long term. The relationship between sales management and labor relations management must be maintained properly, because the task of a sales management is to cultivate, train and select salespeople and become the key to successful sales of the products produced. Supporting a relationship-based sales management strategy will encourage the creation of a comfortable working atmosphere for salespeople, which will increase motivation in making sales. Activity partners are engaged in the damar handicraft business located in Serang Banten. In its activities, it faces problems, especially in terms of sales management strategies. PKM aims to assist partners in an effort to improve their ability to improve sales management strategies based on relationships with salespeople. The activity method is carried out by training related to sales management science. The training was conducted online. The results of the activity show that the provision of knowledge about relationship-based sales management is delivered in the form of PPT, the implementation of activities involving two students has been realized and is running smoothly. Partners gain knowledge in improving the role of salespeople to generate more sales.
PELATIHAN PERILAKU PEMBELIAN KONSUMEN DALAM PEMASARAN MEDIA SOSIAL PADA UKM Rodhiah; Zenita Dian Mahanani; Maulin Amrina Rosyada
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 2 No. 3 (2022): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v2i2.457

Abstract

Consumer purchasing behavior is an action that is directly involved in obtaining, consuming and spending products and services through various media including online social media. The use of social media marketing is described as an application, platform, or media that can facilitate communication, collaboration, or information sharing among users in general and direct sales, customer acquisition, and customer retention. The purpose of the activity is to help business owners have a stock of knowledge about the importance of understanding consumer purchasing behavior through social media. The partner who became the place of activity was a mute craft creative product business located in Serang, Banten. Based on initial observations through online with zoom meetings, partners do not understand about social media consumer behavior, as a medium for communicating partner products to consumers without large costs. The method offered in the activity is training/socialization on basic understanding of marketing consumer behavior and the use of social media marketing. The output of PKM activities is in the form of publications to journals and IPR.
Co-Authors Lerbin Roberto Aritonang R. Maulin Amrina Rosyada Thio Lie Sha Zenita Dian Mahanani