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All Journal INJURITY: Journal of Interdisciplinary Studies
Siti Aisyah
Faculty of Agriculture Swadaya Gunung University, Indonesia
Economics, Econometrics & Finance Education Engineering Public Health Social Sciences

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The Influence of Price and Product Quality on Consumer Decisions to Purchase Jamblang Rice Achmad Faqih; Siti Aisyah; Afif Agung Nugroho; Muhammad Adi Pratama; Reni Rismayanti; Abinaya Rafi Maulana
Interdiciplinary Journal and Hummanity (INJURITY) Vol. 2 No. 8 (2023): INJURITY: Journal of Interdisciplinary Studies.
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v2i8.103

Abstract

This study aims to find out: (1) The effect of price on consumer decisions to purchase jamblang rice, (2) The influence of product quality on consumer decisions to purchase jamblang rice (3) The influence between price and product quality on consumer decisions to purchase jamblang rice, using questionnaires as a tool to find out information from respondents with a total of 100 respondents. The research was conducted in May – July 2022. The data used are primary data and secondary data. The analysis methods used are classical assumption test analysis, multiple linear regression, f test analysis, t test analysis, and determination test analysis. The results showed that: (1) price variables affect consumer decisions to purchase jamblang rice around the Pasalaran Market of Weru Lor Village by obtaining a calculated value of 7,616 > table 1,984 using a significant limit of ? = 0.05%, (2) product quality affects consumer decisions to purchase jamblang rice obtained a calculated value of 3,521 > table 1,984 using a significant limit of ? = 0.05 %. (3) Price and product quality variables affect consumer decisions to purchase jamblang rice with the results of the analysis shown multiple regression equations as follows: Y = -6.648 + 0.769 X1 + 0.362 X2. This proves that the price variable has a greater influence on purchasing decisions compared to the product quality variable
The Influence of The Role of Field Agricultural Extension Workers (PPL) as Mediators on The Success of The Rural Agribusiness Business Development Program (PUAP) Siti Aisyah; Achmad Faqih; Subandi Subandi; Khambali Khambali; Taswa Wijaya Kusuma; Isyanto Isyanto
Interdiciplinary Journal and Hummanity (INJURITY) Vol. 2 No. 8 (2023): INJURITY: Journal of Interdisciplinary Studies.
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v2i8.108

Abstract

The role of extension workers as mediators can be measured from indicators that connect information sources with farmers, problem-solving processes, and farmers' needs. The role of field agricultural extension workers (PPL) as mediators for the success of the PUAP program is certainly very important because field agricultural extension workers are responsible for conveying information on programs held by the Cirebon Regency government for farmers. This study aims to determine the influence of the role of field agricultural extension workers as mediators on the success of the PUAP program. The research design used in this study is descriptive quantitative research with census sample research techniques. The population used, namely the Sijaba farmer group, is in Pasanggrahan Village, Plumbon District, Cirebon Regency. The section examined was on the effect of the role of field agricultural extension workers (PPL) as mediators on village PUAP programs. The number of samples used was 59 respondents with census sampling techniques. The research was conducted in October – December 2022. The data analysis technique uses a simple linear regression test. Based on the results of the research and discussion that has been described, it can be concluded that the role of field agricultural extension workers (PPL) as mediators has a positive effect on the success of the PUAP program in Pasanggrahan Village, Plumbon District, Cirebon Regency
Co-Authors Abinaya Rafi Maulana Achmad Faqih Afif Agung Nugroho Isyanto Isyanto Khambali Khambali Muhammad Adi Pratama Reni Rismayanti Subandi Subandi Taswa Wijaya Kusuma