Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal JURNAL ILMIAH GLOBAL EDUCATION Jurnal Indonesia Sosial Teknologi
Marlina Widiyanti
Universitas Sriwijaya Palembang, Indonesia
Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH SOSIAL MEDIA INFLUENCER DAN PROMOSI PENJUALAN TERHADAP MINAT BELI PADA BISNIS KULINER UMKM DI PALEMBANG INDAH MALL Rentika Damara; Marlina Widiyanti; Muchsin Saggaf Shihab; Aslamia Rosa
Jurnal Ilmiah Global Education Vol. 4 No. 3 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 3, September 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i3.1191

Abstract

This research was conducted with the aim of testing empirically by analyzing the influence of social media influencers and sales promotions on buying interest in the culinary business at Palembang Indah Mall. The population in this study are Micro, Small and Medium Enterprises (MSMEs) interested in the food and beverage culinary business in Palembang Indah Mall with a sample of 100 people who will be distributed to MSME enthusiasts in Palembang Indah Mall using the random method. sampling. The results obtained are influencer social media and sales promotion which have a significant positive effect on buying interest in culinary MSME businesses in Palembang Indah Mall. Suggestions that can be given for further research are for MSMEs to be more selective in choosing the role of influencers who can be trusted, have culinary knowledge, be honest with the messages conveyed, and be able to display culinary qualities that are easy to understand when carried out online or directly promoted on social media. Future researchers are expected to add other variables such as celebrity endorsement, word of mouth, online advertising, brand image, discount framing, and so on..
The Effect of Managerial Ownership and Institutional Ownership on Company Value in Mining Companies Listed on the Indonesia Stock Exchange Muhammad Rafsanjani; Isnurhadi Isnurhadi; Marlina Widiyanti; Kemas Muhammad Husni Thamrin
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 10 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i10.1231

Abstract

This study aims to examine the influence of managerial ownership and institutional ownership on company value as an intervening variable in mining companies listed on the Indonesia Stock Exchange. The data used is secondary data obtained from the annual reports of mining companies listed on the Indonesia Stock Exchange for the 2019-2022 period. The analysis method used is multiple linear regression with the help of SPSS software. The results of the study show that managerial ownership has a significant positive effect on the company's value. Likewise, institutional ownership has a significant positive effect on the value of the company. As an intervening variable, it has also been proven to affect the relationship between managerial ownership, institutional ownership, and company value. The Adjusted R Square in this study is 0.309, which means that 30.9% of the variation in the value of the company can be explained by the variables of managerial ownership and institutional ownership, while the remaining 69.1% is explained by other factors that were not studied in this study.
Co-Authors Aslamia Rosa Isnurhadi Isnurhadi Kemas Muhammad Husni Thamrin Muchsin Saggaf Shihab Muhammad Rafsanjani Rentika Damara