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All Journal JURNAL ILMIAH GLOBAL EDUCATION INJURITY: Journal of Interdisciplinary Studies Jurnal Indonesia Sosial Teknologi
Marlina Widiyanti
Universitas Sriwijaya Palembang, Indonesia
Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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PENGARUH SOSIAL MEDIA INFLUENCER DAN PROMOSI PENJUALAN TERHADAP MINAT BELI PADA BISNIS KULINER UMKM DI PALEMBANG INDAH MALL Rentika Damara; Marlina Widiyanti; Muchsin Saggaf Shihab; Aslamia Rosa
Jurnal Ilmiah Global Education Vol. 4 No. 3 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 3, September 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i3.1191

Abstract

This research was conducted with the aim of testing empirically by analyzing the influence of social media influencers and sales promotions on buying interest in the culinary business at Palembang Indah Mall. The population in this study are Micro, Small and Medium Enterprises (MSMEs) interested in the food and beverage culinary business in Palembang Indah Mall with a sample of 100 people who will be distributed to MSME enthusiasts in Palembang Indah Mall using the random method. sampling. The results obtained are influencer social media and sales promotion which have a significant positive effect on buying interest in culinary MSME businesses in Palembang Indah Mall. Suggestions that can be given for further research are for MSMEs to be more selective in choosing the role of influencers who can be trusted, have culinary knowledge, be honest with the messages conveyed, and be able to display culinary qualities that are easy to understand when carried out online or directly promoted on social media. Future researchers are expected to add other variables such as celebrity endorsement, word of mouth, online advertising, brand image, discount framing, and so on..
The Effect of Managerial Ownership and Institutional Ownership on Company Value in Mining Companies Listed on the Indonesia Stock Exchange Muhammad Rafsanjani; Isnurhadi Isnurhadi; Marlina Widiyanti; Kemas Muhammad Husni Thamrin
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 10 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i10.1231

Abstract

This study aims to examine the influence of managerial ownership and institutional ownership on company value as an intervening variable in mining companies listed on the Indonesia Stock Exchange. The data used is secondary data obtained from the annual reports of mining companies listed on the Indonesia Stock Exchange for the 2019-2022 period. The analysis method used is multiple linear regression with the help of SPSS software. The results of the study show that managerial ownership has a significant positive effect on the company's value. Likewise, institutional ownership has a significant positive effect on the value of the company. As an intervening variable, it has also been proven to affect the relationship between managerial ownership, institutional ownership, and company value. The Adjusted R Square in this study is 0.309, which means that 30.9% of the variation in the value of the company can be explained by the variables of managerial ownership and institutional ownership, while the remaining 69.1% is explained by other factors that were not studied in this study.
The Effect of Financial Performance on The Value of Companies in The Banking Sector: The Role of Good Corporate Governance as a Moderation Variable Riky Panca Putra Kusuma; Marlina Widiyanti; Shelfi Malinda; Mohamad Adam
Interdiciplinary Journal and Hummanity (INJURITY) Vol. 2 No. 8 (2023): INJURITY: Journal of Interdisciplinary Studies.
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v2i8.114

Abstract

The purpose of this study is to obtain empirical evidence of the influence of profitability (Return On Assets and Return On Equity), BOPO, Credit Risk (NPL ratio) and the role of Good Corporate Governance as a moderating variable on the Value of Banking Companies listed on the Indonesia Stock Exchange. The sampling technique used purposive sampling, the research samples obtained totaled 13 companies with a research period from 2017-2021 so that there were 65 units of analysis. The research design was quantitative descriptive. The analysis technique in this research is multiple linear regression analysis method with interaction test. The results showed that ROA has a significant positive effect, ROE has a significant negative effect on firm value. Meanwhile, BOPO, NPL and GCG have no effect on company value. GCG as a moderating variable moderates ROE on firm value however, it cannot moderate the effect of ROA, BOPO and NPL. The implication of this research is that companies must pay attention to profitability and those that can affect stock prices so that company value can increase.
The Influence of Investment and Funding Decisions on Company Value with Intervening Variables of Dividend Policy in Companies Listed on The Jakarta Islamic Index Putra Farakhan Zaki; Marlina Widiyanti; Kms. M Husni Thamrin; Yuliani Yuliani; Isni Andriana
Interdiciplinary Journal and Hummanity (INJURITY) Vol. 2 No. 8 (2023): INJURITY: Journal of Interdisciplinary Studies.
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v2i8.115

Abstract

The purpose of this study is to analyze and apply the influence of investment decisions and funding decisions on company value in companies listed in the Jakarta Islamic Index and to analyze and apply the influence of investment decisions and funding decisions on company value with intervening variables of dividend decisions in companies listed in the Jakarta Islamic Index. The population in this study is companies listed in the Jakarta Islamic Index (JII) for the 2017-2022 period. Research samples with porpusive sampling method amounted to 7 from 30 companies. The data was analyzed using linear regression with the Eviews application. The results showed that Investment decisions and funding decisions have a positive and significant influence on Dividend Policy, Investment Decisions and Funding decisions have no and insignificant effect on company value, dividend policy Intervening investment decisions and funding decisions on company value in companies listed in JII for the 2017-2022 period
The Influence of Brand Image and Sales Promotion on Buyers' Decisions in Using Mypertamina as a Transaction Tool Alia Anggraini; Marlina Widiyanti; Muchsin Saggaff Shihab; Ahmad Maulana
Interdiciplinary Journal and Hummanity (INJURITY) Vol. 2 No. 8 (2023): INJURITY: Journal of Interdisciplinary Studies.
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v2i8.116

Abstract

This research aims to determine the influence of brand image and sales promotion on purchasing decisions in using MyPertamina as a means of payment transactions in the city of Palembang. The population in this study is all consumers who make purchases using the MyPertamina application as a means of payment transactions in the city of Palembang in 2023. The sample in this study was 100 respondents using several criteria in determining the sample. The results of multiple linear analysis show that brand image and sales promotion have a positive and significant effect on buyer decisions. Brand image is expected by PT Pertamina Patra Niaga to provide a variety of payment options. Where consumers, especially those over 40 years old, are rather difficult if they need to top up. Sales promotion is expected PT Pertamina Patra Niaga to increase sales promotion by giving discounts / discounts to consumers who make purchases by making payments through the MyPertamina application
Co-Authors Ahmad Maulana Alia Anggraini Andriana, Isni Aslamia Rosa Isnurhadi Isnurhadi Kemas Muhammad Husni Thamrin Kms. M Husni Thamrin Mohamad Adam Muchsin Saggaf Shihab Muchsin Saggaff Shihab Muhammad Rafsanjani Putra Farakhan Zaki Rentika Damara Riky Panca Putra Kusuma Shelfi Malinda Yuliani Yuliani