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All Journal JURNAL ILMIAH GLOBAL EDUCATION
Athallah Sukarno
Universitas Bunda Mulia
Education Languange, Linguistic, Communication & Media Mathematics Other

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ANALYSIS OF THE INFLUENCE OF MUSLIM-FRIENDLY TOURISM IMPLEMENTATION ON THE DESTINATION IMAGE OF PETAK ENAM, WEST JAKARTA Athallah Sukarno; Rendy Sarudin
Jurnal Ilmiah Global Education Vol. 4 No. 3 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 3, September 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i3.1291

Abstract

This study analyzes the influence of Muslim-Friendly Tourism on the destination image of Petak Enam, West Jakarta. Using a quantitative method, data was collected from 100 visitors who have experienced the destination at least twice through questionnaires, observations, and various sources. The results show a significant influence of Muslim-Friendly Tourism on the destination image, supported by the t-test with a calculated t-value of 8.607 > the tabulated t-value of 1.660, and a significance level of 0.000. Multicollinearity and heteroskedasticity analyses confirm their absence. The coefficient of determination (R^2) is 0.431, indicating a 43.1% influence of variable X on variable Y, while the remaining 56.9% is influenced by other unexamined variables. The aim of this research is to enhance the tourism industry in Petak Enam by optimizing Muslim-Friendly Tourism and attracting Muslim travelers.
Co-Authors Rendy Sarudin