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Hermawan Budiyanto
Universitas 17 Agustus 1945 Semarang
Decision Sciences, Operations Research & Management

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Pengaruh Kualitas Produk Terhadap Kepuasan Konsumen Di Toko Batik Benang Raja Kota Semarang Hermawan Budiyanto
CiDEA Journal Vol. 1 No. 1 (2022): Juni : CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v1i1.1058

Abstract

Product quality is a key factor in influencing consumer satisfaction. The study is aimed at investigating and analyzing the impact of product quality on consumer satisfaction levels in the clothing industry. The study uses survey and interview methods to collect data from 54 responden involved in the purchase of products at King's Wire Shops in Semarang. Data analysis results show that product quality has a significant positive impact on customer satisfaction. Therefore, this research provides valuable insights for companies in their efforts to improve consumer satisfaction through improved product quality.
Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Nasabah PT Pegadaian Persero Cabang Gubug Kabupaten Grobogan Hermawan Budiyanto
CiDEA Journal Vol. 2 No. 2 (2023): Desember : CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v2i2.1268

Abstract

The study aims to analyze the impact of product quality and service quality on customer satisfaction in Pegadaian Pesero Branch Gubug district of Grobogan. The design of this research uses a quantitative approach. Samples are taken by random sampling. The method of analysis used is to test the product moment hypothesis. The results of the research indicate that this Product Quality has a positive impact on Customer Satisfaction, as well as on the Quality of Service has a negative impact on customer satisfaction. Simultaneously, both Product Quality and Service Quality together have a positive effect on the Customer satisfaction in Pegadaian Pesero Branch Gubug district of Grobogan.
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