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All Journal Priviet Social Sciences Journal
Veronica Lila Novesaria
Prasetiya Mulya University
Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Social program and digital marketing strategy in community development projects in MSME “Sodagar Snack” at Kuningan, East Java Prita Prasetya; Denzel Da Polla; Derick Philander Santosa; Gabriella Aurielle Wijaya; Khantidhira Winona Suharto; Mohammad Rifki; Stefanus Jason Hajadi; Stelya Clarence Latuperisa; Veronica Lila Novesaria
Priviet Social Sciences Journal Vol. 3 No. 4 (2023): April 2023
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v3i4.226

Abstract

Digitalization has become essential in developing businesses, including Micro, Small, and Medium Enterprises (MSMEs). Community Development program was held in Kuningan, Groupst Java whose focus was on MSMEs, "Sodagar Snack." This activity aims to increase awareness of the importance of digitalization in MSME business, introduce marketing applications, facilitate capital, and sustainably encourage the digitalization of MSME bisnis. Implementing this service involves interaction with MSMEs, "Sodagar Snack," socialization, training, and developing entrepreneurship and Dukcapil programs. The results found during this service activity are that MSMEs "Sodagar Snack" still have minimal knowledge and awareness of essential business activities. The expected outcomes of community service activities are MSME actors gaining additional knowledge about the potential for business digitalization, expanding business networks for collaboration with local MSMEs, and helping improve the economy of MSMEs in Kuningan, East Java.
Co-Authors Denzel Da Polla Derick Philander Santosa Gabriella Aurielle Wijaya Khantidhira Winona Suharto Mohammad Rifki Prita Prasetya Stefanus Jason Hajadi Stelya Clarence Latuperisa