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All Journal ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Ashlihah Ashlihah
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Religion Decision Sciences, Operations Research & Management Education Social Sciences

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Efektivitas Content Marketing Bagi Peningkatan Omset Usaha Halal Food: Studi pada kripik pisang SANG DEWA Febri Tri Wilujeng; Ashlihah Ashlihah; Amin Awal Amarudin
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 4 (2024): November : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i4.4104

Abstract

In the 5.0 revolution era, entrepreneurs use social media as part of a marketing strategy to increase sales turnover. The level of competition in the snack and souvenir products business is quite high. Other similar businesses have utilized e-marketing strategies in terms of marketing. However, not all social media content created by business actors is effective in increasing their business turnover. The amount of sales turnover is often used as an indicator to assess the development of a business. Sales turnover is the total number of sales of goods or services within a certain period of time, which is calculated based on the amount of money earned. Packaged in simple and attractive packaging and easy to carry anywhere. This research aims to determine the effectiveness of marketing content on halal food business turnover. The method used in this research is a quantitative method. Data collection was carried out by distributing questionnaire questions via Google Form. The results obtained in this research show that there is an influence on the effectiveness of marketing content in increasing the turnover of halal food businesses in the Sang Dewa banana chips business, as shown in the results of the simple linear regression test on the T Test, with a calculated t of 6,506 which is greater than the t table with a value of 1,654. then there is a significant influence of 0.200 > 0.05, therefore the influence of marketing content on increasing the turnover of halal food businesses in Sang Dewa banana chips.
Strategi Pengembangan Warung Madura dalam Meningkatkan Pendapatan di Kecamatan Jombang Muhamad Andhika Budi Prasetyo; Naily El Muna; Ashlihah Ashlihah
ARZUSIN Vol 6 No 4 (2026): AGUSTUS
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i4.10391

Abstract

Although microenterprise development strategies have been widely studied, research that specifically discusses the development of Warung Madura in increasing income from the perspective of Islamic economics remains limited. This study aims to analyze the business development strategies of Warung Madura in Jombang Subdistrict and their role in increasing income. This study used a qualitative approach with a case study design, involving four Warung Madura owners selected through purposive sampling. Data were collected through interviews, observation, and documentation, then analyzed using the interactive model of Miles and Huberman. The results show that business development strategies were carried out through simple planning, endeavor, family deliberation, and business evaluation by maintaining product availability, extending operating hours, providing good service, and implementing simple financial recording. These strategies played a role in increasing income through rapid inventory turnover and the ability of Warung Madura to meet the daily needs of the community. The conclusion of the study affirms that product availability, reasonable prices, service quality, and family-based management are important factors in increasing business income ethically and sustainably. The implications of this study provide theoretical contributions to the development of Islamic economics literature, particularly in the study of microenterprises based on family values and business ethics, as well as practical implications for Warung Madura owners in strengthening business management strategies. This study also opens opportunities for further research on financial management, business legality, and digital adaptation of Warung Madura.
Co-Authors Amin Awal Amarudin Febri Tri Wilujeng Muhamad Andhika Budi Prasetyo Naily El Muna