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All Journal Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Inovasi Ekonomi Syariah dan Akuntansi Proceeding of The International Conference on Economics, Accounting, and Taxation
Ashlihah Ashlihah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Efektivitas Content Marketing Bagi Peningkatan Omset Usaha Halal Food: Studi pada kripik pisang SANG DEWA Febri Tri Wilujeng; Ashlihah Ashlihah; Amin Awal Amarudin
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 4 (2024): November : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i4.4104

Abstract

In the 5.0 revolution era, entrepreneurs use social media as part of a marketing strategy to increase sales turnover. The level of competition in the snack and souvenir products business is quite high. Other similar businesses have utilized e-marketing strategies in terms of marketing. However, not all social media content created by business actors is effective in increasing their business turnover. The amount of sales turnover is often used as an indicator to assess the development of a business. Sales turnover is the total number of sales of goods or services within a certain period of time, which is calculated based on the amount of money earned. Packaged in simple and attractive packaging and easy to carry anywhere. This research aims to determine the effectiveness of marketing content on halal food business turnover. The method used in this research is a quantitative method. Data collection was carried out by distributing questionnaire questions via Google Form. The results obtained in this research show that there is an influence on the effectiveness of marketing content in increasing the turnover of halal food businesses in the Sang Dewa banana chips business, as shown in the results of the simple linear regression test on the T Test, with a calculated t of 6,506 which is greater than the t table with a value of 1,654. then there is a significant influence of 0.200 > 0.05, therefore the influence of marketing content on increasing the turnover of halal food businesses in Sang Dewa banana chips.
Dinamika Persepsi Nasabah Pembiayaan UMKM di BMT NU Kantor Wilayah Ngoro terhadap Keberlanjutan Usaha Elsa Setya Putri; Naily El Muna; Ashlihah Ashlihah
Jurnal Inovasi Ekonomi Syariah dan Akuntansi Vol. 3 No. 3 (2026): Mei : Jurnal Inovasi Ekonomi Syariah dan Akuntansi (JIESA) 
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jiesa.v3i3.2228

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the economy, yet limited access to capital remains a major obstacle. Sharia financing from Islamic microfinance institutions is expected to support MSME business sustainability. This study aims to analyze MSME customers' perceptions of sharia financing, identify the internal and external factors influencing these perceptions, and examine the dynamics of perception changes after receiving multiple financing facilities. This research employs a qualitative approach with a case study method. Data were collected through in-depth interviews, observation, and documentation from MSME customers receiving sharia financing at BMT NU Ngoro Regional Office. Data validity was ensured through source and method triangulation. The findings indicate that MSME customers generally hold a positive perception of sharia financing. It is perceived as offering easy procedures, good service quality, and compliance with Islamic principles, thereby supporting capital increase and business sustainability. Perceptions are influenced by internal factors such as business experience and motivation, as well as external factors including market conditions and competition. Furthermore, customers' perceptions tend to become progressively more positive as their experience with receiving financing increases. The significant role of interpersonal service quality and mentoring in shaping positive perceptions is a key finding. In conclusion, sharia financing at BMT NU Ngoro Regional Office plays a vital role in supporting MSME business sustainability. Consequently, continuous improvement in service quality and business assistance is necessary.
E-Commerce Sarana Pembentukan Loyalitas: Studi Kasus Gofood di Jombang Irkhamilatul Faizah; Naily El Muna; Ashlihah Ashlihah
Jurnal Inovasi Ekonomi Syariah dan Akuntansi Vol. 3 No. 3 (2026): Mei : Jurnal Inovasi Ekonomi Syariah dan Akuntansi (JIESA) 
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jiesa.v3i3.2230

Abstract

This study aims to understand the role of E-Commerce in building customer loyalty, explain the process of loyalty formation, and assess how customers perceive service quality in relation to loyalty, using the GoFood service in Jombang as a case study. The rapid growth of online food delivery services has intensified competition, making customer loyalty a critical factor for sustainability. Employing a qualitative case study approach, data were collected through in-depth interviews with 30 GoFood customers and several drivers in the Jombang area. The findings reveal that E-Commerce platforms significantly enhance loyalty through user-friendly application interfaces, supporting features (such as live tracking, history, and digital payments), and beneficial promotions. The loyalty formation process occurs gradually through consistent positive experiences, moving from customer satisfaction to trust, and ultimately to habitual use. Crucially, the quality of driver services—including politeness, effective communication, punctuality, and order accuracy—emerged as a key determinant of customer comfort and repeat orders. This study implies that for E-Commerce platforms to maintain a competitive edge, strategies must integrate digital convenience with consistently reliable human interactions. The research contributes empirical insights from a semi-urban Indonesian context, highlighting that customer loyalty is not merely transactional but is built on a combination of technological ease, economic value, and positive interpersonal service experiences.
Strategi Pemasaran dalam Meningkatkan Minat Konsumen di Catering Lapak Ning Icha Rizki Wulandari; Naily El Muna; Ashlihah Ashlihah
Jurnal Inovasi Ekonomi Syariah dan Akuntansi Vol. 3 No. 3 (2026): Mei : Jurnal Inovasi Ekonomi Syariah dan Akuntansi (JIESA) 
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jiesa.v3i3.2233

Abstract

This study aims to analyze the marketing strategy implemented by Catering Lapak Ning Icha to increase consumer purchase intention. The background of this research is the intense competition in the culinary MSME sector, particularly catering services, which demands effective and sustainable marketing strategies. A qualitative approach with a case study design was employed. Data were collected through in-depth interviews, observations, and documentation involving the business owner (represented by the operator), employees, and consumers. Data analysis was conducted using the Miles and Huberman model, consisting of data reduction, data display, and conclusion drawing. The findings reveal that the marketing strategy based on the 7P marketing mix (Product, Price, Place, Promotion, People, Process, and Physical Evidence) plays a significant role in increasing consumer purchase intention. In terms of product, the catering maintains taste quality, cleanliness, and menu variety. Pricing is set affordably and competitively. Easy location access and accurate ordering and distribution processes support the place and process aspects. Promotion is carried out organically through social media and word of mouth. Additionally, friendly and professional employee service, as well as physical evidence such as a clean business environment and neat packaging, contribute to positive consumer perceptions. The implications of this study suggest that consistent and integrated marketing strategies aligned with consumer needs can effectively enhance purchase intention and customer loyalty. This research serves as a reference for culinary MSME actors in designing effective and sustainable marketing strategies.
Analysis of The Impact of Social Inequality on Knowledge of Sharia-Based Loans in The Kedungpari Village Community Ashlihah Ashlihah; Lailatul Afifah
Proceeding of the International Conference on Economics, Accounting, and Taxation Vol. 3 No. 1 (2026): Proceeding of the International Conference on Economics, Accounting, and Taxati
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/iceat.v3i1.229

Abstract

This study aims to analyze the impact of social inequality on analyze the impact of social inequality on the level of public knowledge regarding Sharia-based in Kedungpari Village, Mojowarno District. Social inequality includes differences in access to education, income, and information technology that influence public understanding of Sharia financial products. The research method used a quantitative survey with questionnaires distributed to 50 respondents and simple linear regression analysis using SPSS version 25. Normality tests, linearity tests, and t-tests were conducted to ensure model validity. The results showed that social inequality had a significant and positive effect on the level of public knowledge regarding Sharia loans (significance value <0.05 and t-test > t-table). The coefficient of determination (R²) indicates that some variation in knowledge is explained by social inequality. The public generally understands basic principles such as the prohibition of usury and the profit-sharing system, but still lacks understanding of the contract mechanism and loan application procedures. Therefore, improving Sharia financial literacy and education is essential to expand access to information, increase public participation in Sharia financial institutions, and encourage the strengthening of an economy based on Islamic values. Thus, this research can be a reference for the government and financial institutions in developing strategies for empowering rural communities economically in a sustainable and equitable manner.
Co-Authors Amin Awal Amarudin Elsa Setya Putri Febri Tri Wilujeng Irkhamilatul Faizah Lailatul Afifah Naily El Muna Rizki Wulandari