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All Journal Jurnal Manajemen Dan Bisnis Ekonomi Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
dian saripujiana
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Social Sciences Other

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Strategi Pengembangan Usaha pada UMKM Bakoel Barokah Kelurahan Gunung Sari Ulu Balikpapan Dian Saripujiana; Alenci Najla Razita Putri; Dea Ananda S; Michelle Longkutoy
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 3 No. 1 (2025): January : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v3i1.2788

Abstract

Micro, Small, and Medium Enterprises (MSMEs) often experience difficulties in product marketing, difficulties in reaching customers and lack of innovation. To develop MSMEs, product innovation and awareness of modern social media technology are needed. Many MSME actors are still lagging behind in utilizing technology, which has an impact on limited marketing and business development. The author of this Community Service research focuses on MSME Bakoel Barokah in Guning Sari Ulu Village, Balikpapan. MSME Bakoel Barokah owned by Ibu Alam faces obstacles in product development and marketing, especially in label design, packaging, and utilization of social media. Their products are only produced based on consumer orders. The researcher found the potential for Bakoel Barokah to develop better with innovation in labels, packaging, and digital marketing strategies through Instagram and WhatsApp.
Pelatihan Pengolahan Akuntansi Sederhana di UMKM Kripik Tempe XYZ Balikpapan Utara Dian Saripujiana
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 3 No. 3 (2025): September : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v3i2.2172

Abstract

This community service activity aims to improve basic accounting literacy for Micro, Small, and Medium Enterprises (MSMEs) through financial recording training and simple financial report making. Many MSME actors do not have a neat bookkeeping system, making it difficult to find out net income and access financing from financial institutions. Therefore, the introduction of simple accounting is a strategic step to encourage more professional and sustainable business management. This activity was carried out by a team of lecturers accompanied by students, with a participatory approach and based on direct practice. The training material includes basic understanding of accounting, recording daily transactions, preparing income statements, and simulating the use of financial statements for working capital submissions. Through this method, it is hoped that there will be an effective and applicable transfer of knowledge from academics to the public. The results of the activity showed that participants were able to understand the importance of financial recording and began to implement a simple bookkeeping system in their business operations. In addition, participants also showed increased confidence in compiling financial statements that can be used as supporting documents in applying for financing to cooperatives, banks, or other financial institutions. This activity not only provides practical benefits for MSME actors, but also strengthens the role of universities in community economic empowerment. In the future, similar activities can be developed with the integration of digital technology to support more efficient and accurate financial recording.
Co-Authors Alenci Najla Razita Putri Dea Ananda S Michelle Longkutoy