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All Journal Magisma: Jurnal Ilmiah Ekonomi dan Bisnis
Kresna Raditya
Universitas Semarang
Economics, Econometrics & Finance Social Sciences Other

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Implementasi Strategi Knowledge Management Dan Diferensiasi Dalam Upaya Menciptakan Keunggulan Bersaing Pada Sekolah Musik Indonesia Kresna Raditya
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 2 (2023): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v11i2.322

Abstract

This study aims to determine how to build a competitive advantage strategy in a music course company with a resource-based theory approach, knowledge management, and differentiation strategies at PT SMI. The research method used is qualitative based on case studies. The results showed that to create a competitive advantage we need to do differentiation and knowledge management strategies. By using a differentiation strategy, SMI is able to create a different value from its competitors, so as to create a competitive advantage
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