Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam
Nur Ain Kasim, Nur Ain
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH STRATEGI PEMASARAN TERHADAP LOYALITAS PELANGGAN BUTIK BUSANA MUSLIM ANISA KOTA GORONTALO Mardiana, Andi; Kasim, Nur Ain
Li Falah: Journal of Islamic Economics and Business Vol. 1 No. 2 (2016): December 2016
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v1i2.486

Abstract

Abstact This study aims to assess the marketing strategy consisting of product quality and price factors on customer loyalty in the Boutique Clothing Annisa Gorontalo City, with a total sample of 100 respondents. This type of research used in this research is the kind of research with quantitative approach. The method used is the method of observation using a questionnaire. This study uses multiple regression analysis on primary data found that product quality factor positive effect on customer loyalty and positive berpengruh price to customer loyalty. The results of simultaneous hypothesis test (test F) of two independent variables with f count of 24.022 are located in the area reject H0. This means that at the same time a lot of quality products and price factor has a positive and significant impact on customer loyalty boutique Anisa Gorontalo. The coefficient of determination of two independent variables obtained yield was 0.561. This means that the ability of a lot of quality products and price factors in explaining the loyalty of 56.1% remaining 43.9% is influenced by other variables not included in this study
Co-Authors Andi Mardiana