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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal of Creative Student Research
Qois Abdul Hadi
Universitas Islam 45 Bekasi
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Transportation

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The influence of marketing strategy on business performance through absorptive capacity and customer retention in Coffee Purchases in Bekasi City Qois Abdul Hadi; Ilham Fadhilah; Rizky Fadhilah Ardian
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 8 No. 4 (2025): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/em8zw304

Abstract

This study examines the influence of marketing strategy on business performance through the mediating roles of absorptive capacity and customer retention in the coffee business sector in Bekasi City, Indonesia. The research responds to increasing competition among coffee-based micro, small, and medium enterprises (MSMEs) and the need for knowledge-based and customer-oriented strategies. A quantitative approach was employed using Structural Equation Modeling (SEM) with AMOS version 23. Data were collected from 447 respondents consisting of owners, managers, and operational staff of coffee MSMEs through structured questionnaires. The results indicate that marketing strategy has a positive and significant effect on absorptive capacity and customer retention. Absorptive capacity also positively influences customer retention and business performance, while customer retention shows a significant impact on business performance. However, the direct relationship between marketing strategy and business performance is not significant, indicating a full mediation effect. These findings emphasize that effective marketing strategies must be supported by strong organizational learning capabilities and customer retention practices to achieve sustainable business performance.
Model Pengelolaan Zakat Untuk Kesehjateraan Umat Raihan Eky Wahyudi; Qois Abdul Hadi; Aqilla Muhammad Ramadhan; Fauzi Ichsan Nurfadhli; Yayat Suharyat
Journal of Creative Student Research Vol. 1 No. 4 (2023): Agustus : Journal of Creative Student Research
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsrpolitama.v1i4.2212

Abstract

To maintain its status as an NGO-based social institution (non-governmental organization), quality management means that it is an important element of serving donors in general and mustahik in Empowered Village, especially as a result of which the process of collecting and disseminating synchronously using donor desires becomes effective. The management of Productive Zakat is carried out by the management and staff of the Indonesian Zakat house amil zakat institution. This research was conducted to thoroughly examine how Rumah Zakat Indonesia implements productive zakat management using the aim of improving the welfare of residents. Management of services in terms of collection, collection of donor data, collection of mustahik data, and increasing the standard of amyl to the point of distribution of zakat money in sync with institutional events. This study uses narrative qualitative methodology, using the author's primary research sense, meaning observation and interviews. As per the findings of the author's research,.
Co-Authors Aqilla Muhammad Ramadhan Fauzi Ichsan Nurfadhli Ilham Fadhilah Raihan Eky Wahyudi Rizky Fadhilah Ardian Yayat Suharyat