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All Journal JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Asmai Ishak
Universitas Islam Indonesia
Economics, Econometrics & Finance

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Strategi Penyaluran Dan Promosi Pada Produk Pupuk Urea Subsidi Dan Non Subsidi Oleh PT. Pupuk Sriwidjaja Aunul Azim Riyan Hidayat; Asmai Ishak
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 2 No. 4 (2023): November : Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v2i4.1380

Abstract

PT Pupuk Sriwidjaja-Persero (Pusri) is a state-owned enterprise (BUMN) with the sole shareholder being the government of the Republic of Indonesia. PT Pupuk Sriwidjaja is a company that was founded as a pioneer producer of urea fertilizer in Indonesia on December 24 1959 in Palembang, South Sumatra. Pusri started business operations with the main aim of implementing and supporting government policies and programs in the economic and national development sectors, especially in the fertilizer and other chemical industries. This research aims to determine the distribution and promotion strategy for subsidized and non-subsidized urea fertilizer products by Pt. Sriwidjaja Fertilizer. The methodology used in this research uses a qualitative approach, using several data in the form of documents, schemes, information which will later be involved directly and interpreted into further data related to the description of the object to be studied. Through interviews and observations it can be seen that the marketing strategy carried out by PT. Pupuk Sriwidjaja in subsidized and non-subsidized urea fertilizer products using Segmenting, Targeting, Positioning (STP) and also the 7P Marketing Mix Strategy (Product, Promotion, Price, Place, People, Process, Physical Evidence)
Penentu Adopsi Electronic Worth of Mouth: Sudut Pandang Transfer Kepercayaan Budi Indra Farmawindo; Asmai Ishak
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 6, No 2 (2023): JIMB - VOLUME 6 NOMOR 2 September 2023
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v6i2.19609

Abstract

Ekosistem digital yang anonim dan isu ulasan palsu berpotensi mengurangi kepercayaan konsumen terhadap ulasan. Dalam situasi yang penuh ketidakpastian konsumen dihadapkan pada krisis kepercayaan terhadap informasi di dunia maya. Penelitian ini bertujuan untuk mengeksplorasi faktor pendorong adopsi informasi dari sudut pandang kepercayaan dan kualitas informasi. Penelitian ini menggunakan structural equation modeling sebagai teknik analisis data. Temuan penelitian mengkonfirmasi jika kepercayaan dapat ditransfer dari satu individu ke individu lainnya. Kepercayaan terhadap platform, komunitas pengulas, dan pengulas secara individu mempengaruhi adopsi ulasan oleh konsumen. Kualitas informasi berupa relevansi informasi dapat meningkatkan daya guna ulasan. Namun penelitian menemukan jika objektivitas jika tidak berpengaruh terhadap daya guna ulasan. Pada akhirnya kepercayaan pada pengulas dan daya guna ulasan berpengaruh terhadap adopsi ulasan oleh konsumen.
Co-Authors Aunul Azim Riyan Hidayat Budi Indra Farmawindo Fajar Nugraha Permana