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All Journal JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Profit: Jurnal Manajemen, Bisnis dan Akuntansi Journal of Management and Social Sciences Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis (JUPSIM)
Asmai Ishak
Universitas Islam Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Transportation

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Strategi Penyaluran Dan Promosi Pada Produk Pupuk Urea Subsidi Dan Non Subsidi Oleh PT. Pupuk Sriwidjaja Aunul Azim Riyan Hidayat; Asmai Ishak
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 2 No. 4 (2023): November : Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v2i4.1380

Abstract

PT Pupuk Sriwidjaja-Persero (Pusri) is a state-owned enterprise (BUMN) with the sole shareholder being the government of the Republic of Indonesia. PT Pupuk Sriwidjaja is a company that was founded as a pioneer producer of urea fertilizer in Indonesia on December 24 1959 in Palembang, South Sumatra. Pusri started business operations with the main aim of implementing and supporting government policies and programs in the economic and national development sectors, especially in the fertilizer and other chemical industries. This research aims to determine the distribution and promotion strategy for subsidized and non-subsidized urea fertilizer products by Pt. Sriwidjaja Fertilizer. The methodology used in this research uses a qualitative approach, using several data in the form of documents, schemes, information which will later be involved directly and interpreted into further data related to the description of the object to be studied. Through interviews and observations it can be seen that the marketing strategy carried out by PT. Pupuk Sriwidjaja in subsidized and non-subsidized urea fertilizer products using Segmenting, Targeting, Positioning (STP) and also the 7P Marketing Mix Strategy (Product, Promotion, Price, Place, People, Process, Physical Evidence)
Strategi Pemasaran Untuk Upaya Meningkatkan Jumlah Nasabah Pada Produk Pembiayaan KPR Di PT Bank Tabungan Negara Kantor Cabang Cilegon Fajar Nugraha Permana; Asmai Ishak
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol 2 No 3 (2023): September : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v2i3.2017

Abstract

The banking world, experienced a very rapid development. That way, competition between banking products is inevitable and increasingly fierce. One of them is the Home Ownership Credit (KPR) product. Banks must have an effective and efficient marketing strategy, so as to support the company's operational activities to dominate market segments, and also have the attractiveness to market mortgage products in order to attract consumers and compete with other banks. This study aims to determine the application of tactics and marketing strategies of Bank Tabungan Negara Cilegon Branch Office in increasing the number of customers in mortgage financing products. The methodology used in this study uses a qualitative approach, namely by conducting literature research, which is a data collection technique using written sources. Field research, namely techniques with data collection by observation methods, interviews with employees of the Marketing Department of Bank Tabungan Negara Cilegon Branch Office who are responsible for marketing mortgage products so as to obtain accurate data in the research process studied. Through interviews and observations, it can be seen that the marketing strategy carried out by Bank Tabungan Negara Cilegon Branch Office in marketing Home Ownership Credit (KPR) products is to use Segmenting, Targeting, Positioning (STP) and also Marketing Mix 3P (Product, Price, Promotion).
Strategi Relationship Marketing Yang Dilakukan Segmen Government PT Telkom Witel Yogyakarta dalam Mempertahankan Loyalitas Pelanggan Listy Lukita Sani; Asmai Ishak
Journal of Management and Social Sciences Vol. 2 No. 4 (2023): November : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i4.651

Abstract

The trust, service and communication that exist between PT Telkom Witel Yogyakarta Government segment and its customers will make this relationship marketing strategy key in efforts to maintain customer loyalty. The purpose of this internship activity is to find out and learn good relationship marketing strategies in maintaining customer loyalty. The research method carried out by the author is a qualitative method, while the data used is primary data and secondary data. The descriptive data analysis technique used in this research is to produce a systematic, realistic and accurate picture of the relationship marketing strategy carried out by PT. Telkom Witel Yogyakarta Government Service segment in retaining customers. Results of interviews and observations of PT's Government Segment Relationship Marketing strategy. Telkom Witel Yogyakarta in Maintaining Customer Loyalty is a strategy of direct sales (direct marketing), customer service, loyalty programs, business visits and maintaining product quality.
Penentu Adopsi Electronic Worth of Mouth: Sudut Pandang Transfer Kepercayaan Budi Indra Farmawindo; Asmai Ishak
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 6, No 2 (2023): JIMB - VOLUME 6 NOMOR 2 September 2023
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v6i2.19609

Abstract

Ekosistem digital yang anonim dan isu ulasan palsu berpotensi mengurangi kepercayaan konsumen terhadap ulasan. Dalam situasi yang penuh ketidakpastian konsumen dihadapkan pada krisis kepercayaan terhadap informasi di dunia maya. Penelitian ini bertujuan untuk mengeksplorasi faktor pendorong adopsi informasi dari sudut pandang kepercayaan dan kualitas informasi. Penelitian ini menggunakan structural equation modeling sebagai teknik analisis data. Temuan penelitian mengkonfirmasi jika kepercayaan dapat ditransfer dari satu individu ke individu lainnya. Kepercayaan terhadap platform, komunitas pengulas, dan pengulas secara individu mempengaruhi adopsi ulasan oleh konsumen. Kualitas informasi berupa relevansi informasi dapat meningkatkan daya guna ulasan. Namun penelitian menemukan jika objektivitas jika tidak berpengaruh terhadap daya guna ulasan. Pada akhirnya kepercayaan pada pengulas dan daya guna ulasan berpengaruh terhadap adopsi ulasan oleh konsumen.
Co-Authors Aunul Azim Riyan Hidayat Budi Indra Farmawindo Fajar Nugraha Permana Listy Lukita Sani