Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Formosa Journal of Science and Technology (FJST)
Mualima Nuralam
Postgraduate Program of Communication Studies, FISIP, Sebelas Maret University
Humanities Computer Science & IT Education Industrial & Manufacturing Engineering Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Integrated Marketing Communication Strategy for Getting Banking Achievements Post the Crisis Issue Mualima Nuralam; Ign. Agung Satyawan; Ismi Dwi Astuti
Formosa Journal of Science and Technology Vol. 2 No. 7 (2023): July, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v2i7.5179

Abstract

In 2020, there were rumors that hit Bank Bukopin, one of which was a crisis rumor. An integrated marketing communication strategy carried out by pensioner credit marketing to get new debtors after the crisis issue. Retirement credit marketing performs various marketing communication mixes, including ; Advertising, Sales Promotion, Events And Experiences, Public Relations And Publicity, Direct Marketing, Interactive Marketing and Personal Selling in this case the author uses a qualitative methodology. Integrated Marketing Communication strategy can generate many benefits both in terms of managing relationships and customer attitudes in the form of loyalty even if a company is affected by a crisis.
Co-Authors Ign. Agung Satyawan Ismi Dwi Astuti