Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
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This Author published in this journals
All Journal International Journal of Entrepreneurship, Business, and Creative Economy Indonesian Journal of Advanced Social Works (DARMA)
Ilza Febrina
Universitas Teknologi Muhammadiyah Jakarta
Humanities Economics, Econometrics & Finance Education Social Sciences

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Financial Literacy: Investing in Gold as a Low-Risk Investment Peggy Ratna Marlianingrum; Ilza Febrina; Lela Nurlaela Wati; Ali Fahmi; Evi Adriani; Nurwaidah; Andri Armaenah
Indonesian Journal of Advanced Social Works Vol. 2 No. 3 (2023): June 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/darma.v2i3.5386

Abstract

Good financial planning and management and selecting the right investment are important aspects in optimizing financial resources in preparation for the future. The ability to manage income for migrant workers must be able to allocate it to the right form of investment. The purpose of this community service is so that migrant workers in Malaysia have good financial literacy knowledge and are able to choose the right investment instruments after the pandemic and face the coming recession. The results of the posttest given show that their understanding increases after the presentation of the material, they can manage finances and allocate income and are more careful in choosing gold investments that are widely circulating in the market.
How Does Brand Awareness Mediate the Influence of TikTok Shop Testimonials and Brand Image on Purchase Intention? A Case Study of DKI Jakarta Tanto Adi Pangestu; Ilza Febrina; Mas Sridjoko Darodjatun
International Journal of Entrepreneurship, Business, and Creative Economy Vol. 6 No. 1 (2026): January
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijebce.v6i1.3086

Abstract

The rapid rise of TikTok Shop as an e-commerce channel has introduced new dynamics in how consumers interact with brands and make purchasing decisions. With its integration of short-form video content and seamless in-app shopping features, TikTok Shop has transformed traditional online shopping into a more interactive, content-driven experience. This evolution has heightened the importance of user testimonials and brand presentation within the platform, especially in shaping consumer perceptions and behaviors. Given this shift, it is essential to explore how such factors operate in specific market contexts. Accordingly, this study aims to examine the influence of TikTok Shop testimonials and brand image on brand awareness and online purchase intention among consumers in DKI Jakarta.  A self-administered survey was conducted with a sample of 140 respondents and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that brand image significantly enhances brand awareness but does not directly impact purchase intention. Meanwhile, brand awareness plays a crucial mediating role, positively influencing purchase intention. Social media testimonials contribute to brand awareness but have an insignificant direct effect on purchase intention. These results highlight the importance of brand awareness in shaping consumer decisions and provide valuable implications for businesses to optimize their digital marketing strategies by leveraging customer testimonials and strengthening brand identity to enhance consumer engagement and purchasing behavior.
Co-Authors Ali Fahmi Andri Armaenah Evi Adriani Marlianingrum, Peggy Ratna Mas Sridjoko Darodjatun Nurwaidah Tanto Adi Pangestu Wati, Lela Nurlaela