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All Journal Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Muhammad Ridho
Universitas Riau
Economics, Econometrics & Finance

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Pengaruh Kualitas Pelayanan dan Store Atmosphere Terhadap Kepuasan Konsumen Pada Cortans Koffie, Bangkinang Muhammad Ridho; Endang Sutrisna
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2026): MARET : Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimea.v6i1.1761

Abstract

In recent years, the café industry in Indonesia has experienced rapid growth. Changes in people’s lifestyles that are becoming increasingly dynamic, along with the rising interest in coffee consumption, have driven the expansion of coffee shops in various regions. This study aims to analyze the influence of service quality and store atmosphere on customer satisfaction at Cortans Koffie, Bangkinang. The research employs a quantitative approach with a non-probability sampling technique using purposive sampling, involving 100 respondents. The collected data were processed using SPSS version 25. The results of the study indicate that: (1) service quality has a significant effect on customer satisfaction, (2) store atmosphere has a significant effect on customer satisfaction, and (3 service quality and store atmosphere have a significant effect on customer satisfaction
Co-Authors Endang Sutrisna