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All Journal NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Ilmiah Manajemen Dan Kewirausahaan
Muhammad Ferdiananda Chadafi
Universitas Islam Kebangsaan
Economics, Econometrics & Finance Education

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ANALISIS BIAYA – VOLUME – LABA DALAM PERENCANAAN LABA PADA USAHA KERIPIK Alifvia Alifvia; Koko Bustami; Muhammad Ferdiananda Chadafi; Muhammad Saifrizal
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 10, No 4 (2023): NUSANTARA : JURNAL ILMU PENGETAHUAN SOSIAL
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v10i4.2023.2171-2179

Abstract

Manajer dapat lebih memahami hubungan antara volume biaya dan keuntungan dengan menggunakan studi biaya volume keuntungan (cvp). Untuk proses pengambilan keputusan perusahaan dalam perencanaan laba, analisis ini sangat membantu. Analisis untuk menentukan penjualan minimum yang diperlukan perusahaan untuk menghindari kerugian tetapi belum menghasilkan keuntungan, atau untuk mengatakan bahwa keuntungan sama dengan nol. Penelitian ini menggunakan metodologi kualitatif. Penelusuran secara langsung dalam bentuk informasi dari usaha tersebut, dengan terknik pengambilan sampel dilakukan secara purposive dan snowball dan triangulasi. menggunakan data biaya, volume penjualan dan pendapatan tahun 2020-2022. Ada perbedaan sebelum dan sesudah analisis BEP. Pada saat harga dinaikkan 10% maka perbandingan jumlah target unit sebesar 563kg sebelumnya sebesar 671kg. jika biaya variable diturunkan 10% maka arget penjualan hanya 614kg sebelumnya 671kg
Pengaruh Pengalaman Pelanggan, Iklan, dan Perceived Ease of Use terhadap Pembelian Ulang pada Marketplace Shopee di Kota Bireuen Sultan Azis; Muhammad Ferdiananda Chadafi; Ivvon Septina Bella
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 3 (2026): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i3.8053

Abstract

The rapid development of e-commerce has significantly transformed consumer purchasing behavior and intensified competition among online marketplace platforms in Indonesia. In this increasingly competitive environment, encouraging repurchase intention has become a crucial strategy for maintaining customer loyalty and ensuring business sustainability. Shopee, as one of the leading e-commerce platforms in Indonesia, continuously enhances its services through promotional activities and technological innovations to retain consumers. However, the factors influencing repurchase intention among users in non-metropolitan areas remain insufficiently explored. This study aims to examine the influence of customer experience, advertising, and perceived ease of use on repurchase intention among Shopee users in Bireuen City. A quantitative research approach was employed using a survey method. Data were collected through structured questionnaires distributed to respondents who had experience purchasing products through Shopee. The data were analyzed using Structural Equation Modeling (SEM) with the assistance of AMOS software. The findings reveal that advertising has a positive and significant effect on repurchase intention, indicating that effective promotional messages and attractive advertising strategies can encourage consumers to make repeat purchases. Perceived ease of use also has a positive and significant influence on repurchase intention, suggesting that consumers are more likely to continue using a platform that is easy to access, understand, and operate. In contrast, customer experience does not significantly affect repurchase intention. These findings imply that marketplace providers should prioritize improving advertising effectiveness and platform usability to strengthen customer retention and increase repeat purchasing behavior in the digital marketplace environment.
Co-Authors Alifvia Alifvia Ivvon Septina Bella Koko Bustami Muhammad Saifrizal Sultan Azis