Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian kepada Masyarakat Nusantara
Ismiatul Ilmiah
UPN "Veteran" Jawa Timur
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pendampingan Dan Penerapan Branding Produk Sebagai Strategi Pemasaran UMKM “Rempeyek Mak Sri” Ismiatul Ilmiah; Nanik Hariyana
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 3 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

UMKM plays a significant part in the economy of the nation. The rapid development of technology in this era led to the marketing of products using the internet. Product branding is crucial in product marketing in order to grab the public's attention and pique their interest in purchasing a UMKM product. Rempeyek Mak Sri is one of the UMKM that engages in branding by participating in the socialization of "strategy adaptation in the globalization Era," developing logos and labels, as well as social media accounts and marketplaces to assist marketing.
Co-Authors Nanik Hariyana