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All Journal Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Media Agribisnis (MeA) Community: Jurnal Pengabdian Pada Masyarakat
Dona Wahyuning Laily
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Other

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Pengaruh Sosialisasi, Edukasi, dan Strategi Pemasaran Produk Kopi Terhadap Loyalitas Konsumen Laurent Regina Anjani; Muhammad Azriel Yahya; Rizcha Oktanza Fabiyola; Livia Marcella Devani; Ummu Nadhiroh Islamiah; Dona Wahyuning Laily
Community : Jurnal Pengabdian Pada Masyarakat Vol 3 No 2 (2023): Juli : Jurnal Pengabdian Pada Masyarakat
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/community.v3i2.352

Abstract

Extension activities to determine the effect of socialization, education, and marketing strategies for coffee products on consumer loyalty in the framework of community service activities carried out in Puspo Village, Pasuruan Regency with the aim of helping the Rukun Sejahtera Puspo Forest Farmer Group in overcoming the problems of marketing coffee products and consumer loyalty in purchasing coffee products. Efforts that can be made in helping the Rukun Sejahtera Puspo Forest Farmer Group is to find an optimal marketing strategy to increase sales of coffee products in Puspo Village. Solutions that can be offered related to marketing strategies are by changing conventional marketing methods to more modern marketing methods, rebranding Puspo coffee products, issuing business identification numbers for Puspo farmers, conducting product promotions, and paying attention to customer satisfaction to determine how customer loyalty and the efficiency of marketing methods that have been applied.
Pengaruh Bauran Pemasaran terhadap Keputusan Pembelian Anggrek di DD Orchid Nursery Kecamatan Junrejo Kabupaten Batu Renanda Pramitha Rondani; Teguh Soedarto; Dona Wahyuning Laily
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 2 (2023): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i2.3188

Abstract

The purpose of this study was to identify the marketing mix of orchids at DD Orchid Nursery and to analyze the influence of the marketing mix on purchasing decisions for orchids at DD Orchid Nursery. The population of this study were all consumers who had bought orchids at least once at the DD Orchid Nursery, the number of samples taken in this study were 100 samples which were consumers who had bought orchids at the DD Orchid Nursery. The research data collection method was taken by collecting primary data obtained from documentation, literature studies, questionnaires and interviews. Secondary data obtained from various references, reports, literature both data and summaries obtained from related parties, previous research results, relevant evidence and related agencies used to support primary data and complete report writing. The results of this research are the marketing mix that has been carried out by DD Orchid Nursery including product, price, promotion, place, people, process, and physical evidence. The product is various types of orchid plants, the price of the plants varies according to the quality and size. The marketing mix that influences purchasing decisions is product, price, promotion, place, people, process, and physical evidence that together or simultaneously have a positive and significant influence on purchasing decisions for orchids at DD Orchid Nursery. There is one marketing mix variable that is not partially or individually significant, namely the physical evidence variable with a significance value of 0.465.
Motivasi Pelaku Usaha Agroindustri Makanan Minuman Skala Kecil (Usaha Mikro Kecil Menengah Kecamatan Tenggilis Mejoyo Kota Surabaya) Putri Maharani; Nuriah Yuliati; Dona Wahyuning Laily
Jurnal MeA (Media Agribisnis) Vol 8, No 2 (2023): Oktober
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v8i2.177

Abstract

Dampak adanya pandemic Covid-19 beberapa tahun yang lalu mengakibatkan perekonomian Indonesia mengalami penurunan termasuk Usaha Mikro Kecil Menengah. Salah satu UMKM yang terkena dampak tersebut ialah UMKM Kecamatan Tenggilis Mejoyo. Adapun dampaknya ialah penurunan penjualan produk UMKM Makanan dan Minuman. Adanya permasalahan tersebut menimbulkan masalah baru yakni penurunan anggota UMKM. Dalam menjalankan usaha wirausahawan akan dihadapkan masalah meskipun terkendala beragam masalah wirausahawan mampu mengatasi masalah-masalah tersebut. Adanya motivasi diri dalam menjalankan suatu usaha dapat membantu menyelesaikan masalah tersebut. Penelitian ini bertujuan untuk mengetahui motivasi berwirausaha dan mengetahui kemampuan wirausaha ketika menghadapi suatu permasalahan. Teknik pngambilan sampel yang digunakan dalam penelitian ini adalah purposive sampling dengan jumlah responden sebanyak 30 orang. Penelitian ini menggunakan analisis korelasi uji korelasi spearman rank dan hasil penelitian menunjukkan tingkat motivasi berwirausaha dan kemampuan menghadapi masalah anggota UMKM Tenggilis Mejoyo adalah sedang serta terdapat hubungan antara motivasi berwirausaha dengan kemampuan menghadapi masalah.
Analisis Selera Konsumen Terhadap Atribut Produk dalam Keputusan Pembelian Minuman Mixue Salma Aqila Putri; Hamidah Hendrarini; Dona Wahyuning Laily
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 3 (2023): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i3.4050

Abstract

Mixue is an ice cream shop with cheap and delicious prices, making Mixue expand massively throughout Indonesia in a fairly short time. This study aims to identify and analyze the characteristics, purchasing decision process and consumer tastes towards the attributes of Mixue beverage products. This research was conducted at the Mixue shop in the Dharmawangsa and Ngagel Surabaya branches. The sampling technique was "accidental sampling" with a total of 84 consumers. The analytical method uses descriptive analysis and Fishbein multi-attribute analysis with the help of a questionnaire and Microsoft Excel 2019. Based on the analysis using Fishbein's multi-attributes, the attribute that has the most interest is price, while the attributes that consumers trust the most are price, brand. Based on the Fishbein score obtained at 101.69, it can be said that consumer tastes for Mixue beverage products are included in the like category.
Analisis Tingkat Kepuasan Konsumen Food Truck di Yamaha Land Surabaya Natasya Fadilah; Sigit Dwi Nugroho; Dona Wahyuning Laily
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 1 (2023): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i1.2825

Abstract

Yamaha Land is a place of business for food truck entrepreneurs who were born in Surabaya. Customer satisfaction is important for the company because it can also be a marketing tool. One effort to increase consumer satisfaction is to determine the level of consumer preference for the characteristics of a product or service. The purpose of this study was to determine the characteristics of consumers, the process of consumer purchasing decisions, and customer satisfaction at Yamaha Land Surabaya. The number of respondents in the study were 96 respondents. The analytical methods used in this research are descriptive analysis, Importance Performance Analysis (IPA), and Customer Satisfaction Analysis (CSI). Based on the results of the study, it can be seen that the majority of Yamaha Land consumers are male, with an age range of 22-27 years, monthly income of Rp. Yamaha Land consumers go through five stages in their purchase decision process, namely the need recognition stage, information search, alternative evaluation, purchase decision and post-purchase. The results of Importance Performance Analysis (IPA) of attributes contained in quadrant I are taste and speed, Quadrant II is cleanliness, friendliness, politeness, and tidiness, Quadrant III is price, color and texture, and Quadrant IV is aroma. While the value on the Customer Satisfaction Index (CSI) is 75.6 percent. Judging from the consumer satisfaction index, it can be said that consumers who come to Yamaha Land for all tested attributes are in the satisfied category.
Co-Authors Hamidah Hendrarini Laurent Regina Anjani Livia Marcella Devani Muhammad Azriel Yahya Natasya Fadilah Nuriah Yuliati Putri Maharani Renanda Pramitha Rondani Rizcha Oktanza Fabiyola Salma Aqila Putri Sigit Dwi Nugroho Teguh Soedarto Ummu Nadhiroh Islamiah