Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Pepadu Fundamental and Applied Management Journal
Muammar Khaddapi
Universitas Muhammadiyah Palopo, Indonesia
Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
EDUKASI DAN SOSIALISASI KESEHATAN, SCREENING, PEMERIKSAAN DAN PENGOBATAN DI KELURAHAN AMASSANGAN KECAMATAN WARA KOTA PALOPO Andi Nadirah; Muammar Khaddapi
Jurnal Pepadu Vol 3 No 4 (2022): Jurnal PEPADU
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/pepadu.v3i4.2489

Abstract

Penyakit kronis merupakan masalah kesehatan yang mengancam masyarakat secara global. Masalah kesehatan ini cenderung berlangsung lama dan merupakan hasil kombinasi faktor genetik, fisiologis, lingkungan, dan perilaku hidup/ pola makan yang berdampak tidak hanya bagi kondisi pasien sendiri tapi juga berdampak bagi keluarga, lingkungan sosial bahkan bagi negara dengan membenahi anggaran biaya kesehatan untuk pengobatan penyakit kronis yang bersifat tahunan. Tujuan dari kegiatan pengabdian pada masyarakat ini adalah meningkatkan pengetahuan dan pola hidup sehat, mendeteksi dini kelompok beresiko dan melakukan pengobatan pada masyarakat penderita penyakit Hipertensi, Diabetes Melitus, cholesterol dan Gout Artritis (asam urat) atau disebut penyakit tidak menular (PTM) serta penyakit lainnya pada masyarakat di Kelurahan Amassangang. Tahapan kegiatan ini meliputi tahap persiapan, tahap pelaksanaan dan tahap evaluasi atau pelaporan. Kegiatan yang dilakukan berupa edukasi kesehatan, pemeriksaan laboratorium dasar, Sceering dan pengobatan. Hasil dari kegiatan ini diharapkan akan sangat berdampak pada perubahan persepsi dan perilaku kesehatan, pencegahan penyakit kronis, pencegahan komplikasi dari penyakit kronis, penurunan angka morbiditas (kesakitan) dan mortalitas (kematian) akibat penyakit kronis, peningkatan derajat kesehatan masyarakat dan peningkatan kualitas hidup masyarakat.
The Effect of Influencer Marketing on Buying Interest, Satisfaction, and Loyalty Among Gen Z Consumers of MSME Culinary Products in Indonesia Muammar Khaddapi; Burhanuddin Harahap; Elva Amrin; Indrawan
Fundamental and Applied Management Journal Vol. 4 No. 3 (2026): September
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v4i3.1039

Abstract

This study examines the effect of influencer marketing on buying interest, consumer satisfaction, and loyalty among Gen Z consumers of MSME culinary products in Indonesia. The background of this study is the growing use of influencers as a digital marketing communication strategy. Still, their effectiveness in shaping Gen Z consumers' long-term behavior remains inconsistent. The SEM-PLS method is used in this quantitative investigation. A structured survey via Google Forms was used to collect data from 218 respondents. Customers who have purchased food items endorsed by influencers comprise the target sample. The findings demonstrate that influencer marketing significantly influences buying interest and customer satisfaction, supporting H1 and H2. Specifically, influencer credibility, attractiveness, and product congruence effectively stimulate consumers' initial interest in culinary products promoted through social media. However, influencer marketing was found to have no significant direct effect on customer loyalty, and the sequential mediation of buying interest and satisfaction was also not supported, leading to the rejection of H3 and H3a. Product and service quality is the primary factor that determines favorable repurchases and referrals, as satisfaction has been demonstrated to have a strong, beneficial influence on loyalty. Furthermore, the direct effect of influencer marketing on loyalty was negative, and the mediating path through buying interest and satisfaction was also negative. According to research, influencer marketing effectively increases buy intent, but sustained, fulfilling consumption is the only way to foster loyalty.
Co-Authors Andi Nadirah Burhanuddin Harahap Elva Amrin Indrawan