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All Journal Jurnal Inovasi Sains dan Teknologi (INSTEK)
Andi Azwar Anas Idris
Pogram Studi Kewirausahaan, Institut Teknologi dan Bisnis Muhammadiyah Kolaka
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Environmental Science Medicine & Pharmacology

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Journal : Jurnal Inovasi Sains dan Teknologi (INSTEK)

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Pengaruh Bauran Pemasaran Terhadap Kepuasan Pelanggan Pada Toko Baju Muslim Kota Kendari Andi Azwar Anas Idris
Jurnal Inovasi Sains dan Teknologi (INSTEK) Vol. 6 No. 2 (2023): Edisi Agustus Tahun 2023 Jurnal Inovasi Sains dan Teknologi (INSTEK)
Publisher : LP3M Universitas Muhammadiyah Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51454/instek.v6i2.1047

Abstract

This study investigates the impact of marketing factors on the level of customer satisfaction in X Kendari Muslim fashion store. The results of the analysis show that products have a positive and significant influence on customer satisfaction. Higher product quality contributes to increased customer satisfaction. In addition, price also has an important impact; when the price matches the value of the product, customer satisfaction increases. Store location also plays a crucial role in customer satisfaction. Strategically located stores result in greater satisfaction. Promotion also has a significant positive influence, with the implementation of good promotions able to increase customer satisfaction.
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