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All Journal JURNAL LENTERA BISNIS
Faradiba Sabina Erdian
Universitas Padjadjaran
Economics, Econometrics & Finance Social Sciences

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PERAN STRATEGI KOMUNIKASI PEMASARAN BUSINESS TO BUSINESS (B2B) DALAM MENINGKATKAN PENJUALAN ONLINE (STUDI KASUS PADA BISNIS FIRSTHAND SELLER) Faradiba Sabina Erdian; Cecep Safa’atul Barkah; Iwan Sukoco Sukoco; Nurillah Jamil Achmawati Novel
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.843

Abstract

The use of the internet and social media has brought significant changes to buying and selling activities, especially in online shopping. In the Business to Business (B2B) context, marketing communication strategies play a crucial role in enhancing online sales. This research aims to analyze the role of marketing communication strategies in increasing online sales for small B2B businesses, such as Mimosh. The research employs a qualitative descriptive approach, using observation and interviews with Mimosh's owner and CEO. The research findings indicate that Mimosh utilizes social media platforms, such as Facebook and WhatsApp groups, for online marketing. The applied marketing communication strategies include personal selling and relationship marketing. Personal selling is carried out through video, photo, and written content on Facebook to reach potential audiences and resellers. Mimosh also builds a professional profile with comprehensive information about products, advantages, benefits, and clear contact details. Relationship marketing is achieved by providing client satisfaction and building long-term relationships. This research highlights the importance of appropriate communication strategies in the B2B business context and provides recommendations to Mimosh management based on the research findings. Keywords: Business B2B, Online Sales, Marketing Communication Strategy
STRATEGI PENGEMBANGAN BISNIS INDUTRI KREATIF SKALA KECIL MELALUI PENDEKATAN BUSINESS MODEL CANVAS (STUDI KASUS PADA PLATFORM OTT SINEASMOV) Faradiba Sabina Erdian
JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i1.1033

Abstract

This research investigates small-scale creative industry business development strategies, particularly focusing on the OTT platform SineasMov. It observes the growth of the independent film industry in Indonesia and identifies challenges in distributing independent films and the lack of income for independent filmmakers. PT. Sineas Kreatif Indonesia innovates by creating the OTT Platform named SineasMov as a solution to these issues. SineasMov offers TVOD and AVOD services while focusing on networking and events. Through the Business Model Canvas (BMC) analysis, this study clarifies the key elements in SineasMov's business model, highlighting the need for the right business concept to support the company's growth. This research remaps the SineasMov BMC to suggest further development strategies, including enhancing customer segmentation, improving value propositions, diversifying revenue streams, optimizing resources, and strategic partnerships. From the SWOT analysis and the Four Action Framework, a new BMC formulation is proposed to strengthen SineasMov's position in the Indonesian independent film industry market. Key words: Independent Film, Business Model Canvas, OTT Platform.
Co-Authors Cecep Safa’atul Barkah Iwan Sukoco Sukoco Nurillah Jamil Achmawati Novel