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All Journal Journal FAME (Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services
Rizqi Mursalina
UIN KH Abdurrahman Wahid Pekalongan
Education Languange, Linguistic, Communication & Media Other

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ANALYZE THE BUSINESS FEASIBILITY OF THE ASYMIE WONOPRINGGO CHICKEN NOODLE SHOP Rizqi Mursalina; M. Taufiq Abadi
Journal FAME: Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services Vol 6, No 1 (2023): JOURNAL FAME Journal Food and Beverage, Product and Services, Accommodation Indu
Publisher : Akademi Pariwisata Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/fame.v6i1.4362

Abstract

The food stall business is a business that has quite large and promising opportunities. Food stalls can also be used as a place for buyers to relax, gather and so on which makes buyers have a reason to come to the food stall. That is why many people open food stalls, especially chicken noodle stalls. The purpose of this study is to find out and analyze the business feasibility of the asymie chicken noodle shop. This research use desciptive qualitative approach. The data obtained is in the form of primary data, namely interviews and secondary data, namely observation. The research was conducted at Asymie Wonopringgo Chicken Noodle Warung. The results of the study show that when viewed from the market and marketing aspects according to the feasibility study, the asymie chicken noodle shop is very good. This can be seen from the good service, the many facilities and the characteristics of the product with full chicken meat topping provided by the Asymie chicken noodle shop. In addition, the price offered is also affordable for consumers of all ages according to the market segment and the promotion is carried out very well, namely through WhatsApp Story.
Co-Authors Muhammad Taufiq Abadi