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All Journal Jurnal Manajemen dan Kewirausahaan (JMDK) ProBisnis : Jurnal Manajemen
Meylani Tuti
Asa Indonesia university
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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The Influence of Social Media, E-Service, And Brand Image to Satisfaction Customer Use Travelio In Order Accommodation Kristia Kristia; Meylani Tuti
ProBisnis : Jurnal Manajemen Vol. 14 No. 3 (2023): June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Study This aim for investigate the impact of social media, e-services, and image brand to satisfaction customer moment use service booking accommodation Travelio. The population involved in study This is visitor Travelio. The sampling method used is accidental sampling with a total of 149 respondents. Deep data analysis study This using the Structural Equation Model with use method analysis quantitative namely Partial Least Square (PLS) 3.0. Research results show that there is influence positive social media to satisfaction customer in order accommodation through Travelio. Besides that, e-service also has influence positive to satisfaction customer in order accommodation through Travelio. Next, image brand also matters positive to satisfaction customer in order accommodation through Travelio. More further, satisfaction customer in order accommodation through Travelio influenced in a manner together by social media, e-service, and image brand.
A Consumer Experience and Luxury Brand Perception on Brand Love and Intention to Purchase Elsa Fitriana; Meylani Tuti
Jurnal Manajemen dan Kewirausahaan Vol. 12 No. 2 (2024): December (2024)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v12i2.12810

Abstract

The purpose of this study is to ascertain how premium brands and consumer experience affect brand loyalty and intention to repurchase. Customers of Berrybenka who have interacted more than twice make up the study's population. Purposive sampling was used in the sampling strategy, with a sample of just 200 Berrybenka product users chosen. Using smartPLS software, the data analysis method applies a structural equation model. The study's conclusions have substantial theoretical ramifications since they demonstrate the beneficial effects of luxury brands and customer experiences on brand love, as well as the importance of brand love in relation to repurchase intention. This highlights the significance of favorable encounters and opulent imagery in cultivating brand loyalty among consumers. With the help of this research, businesses may create strategies that maximize the customer experience, luxury brand, and brand love in order to boost the likelihood that customers would make repeat purchases. These tactics are essential to a company's long-term success in the fashion or luxury product industries
Co-Authors Elsa Fitriana Kristia Kristia