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p-Index From 2021 - 2026
0.702
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This Author published in this journals
All Journal Journal of Applied Sciences in Travel and Hospitality
I Gusti Agung Bagus Mataram
Tourism Department, Politeknik Negeri Bali, Indonesia
Social Sciences

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Implementation of green practices to improve the brand image of Nandini Jungle Resort & SPA Bali I Ketut Milena Rida Artha; I Gusti Agung Bagus Mataram; Elvira Septevany
Journal of Applied Sciences in Travel and Hospitality Vol. 6 No. 1 (2023): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v6i1.47-59

Abstract

This study discusses an environmentally friendly approach to determine whether implementing green practices can improve the brand image of Nandini Jungle Resort & Spa in the consumer’s mind. The data collection was obtained through observations, questionnaires, and interviews. This study refers to the Likert scale, where each statement uses 1-5 scaled categories answers. Purposive sampling with 100 samples is used as the sampling technique. Simple linear regression is used as a quantitative analysis technique. This research concluded that there is a positive and significant effect on the implementation of green practices variable to the brand image enhancement variable. Calculated using a statistical formula using special software for data analysis from International Business Machine (IBM) Corporation called Statistical Package for the Social Sciences (SPSS) Version 25. The statistical calculation results of the analysis indicate that the variance or the value of Adjusted R Square is 0.701. Therefore, it can be concluded that the influence of green practices implementation (X) on brand image improvement (Y) is 70.1%. It means that green practices can affect the brand hotel.
The effectiveness of Instagram ads as a promotional platform in selling product at Sthala Ubud Bali using the EPIC model method I Komang Ari Sadewa; I Gusti Agung Bagus Mataram; I Gusti Agung Mas Krisna Komala Sari
Journal of Applied Sciences in Travel and Hospitality Vol. 6 No. 2 (2023): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v6i2.96-106

Abstract

Current technological developments affect global marketing trends. This development has made marketers change their marketing strategies to internet marketing, one of which is Sthala, a Tribute Portfolio Hotel, Ubud Bali by Marriott International which wants the products marketed to cover the global market, the objective in this study is of course to measure the role of Instagram in carrying out promotions and sales so that the level of effectiveness of the advertisements that are run must be measured. The researcher was interested to analyse the effectiveness of hotel advertisements through the Instagram platform in selling products Using variables from EPIC (empathy, persuasion, impact, and communication) the level of advertising effectiveness can be determined. The sampling technique used for this study was purposive sampling, consisting of Instagram followers of this hotels, with total 100 respondents were collected as samples. This study uses the EPIC model as a method for calculating effectiveness which consists of four dimensions, namely empathy, persuasion, impact, and communication. The results of research and examination of Sthala, a Tribute Portfolio Hotel, Ubud Bali by Marriott Internasional’s Instagram is considered very effective for the empathy dimension, the persua-sion dimension, the impact dimension, and the communication dimension. Overall, these findings conclude that advertising Sthala, a Tribute Portfolio Hotel, Ubud Bali by Marriott International via Instagram is very effective. The effectiveness of hotel room sales growth was also tested which shows positive growth results but due to Covid-19, sales growth has decreased. This is indicated by data on room sales from 2018 to 2019 it rose significantly and in 2020 it dropped dramatically and experienced another increase in 2021 to 2022.
Implementation of green practices to improve the brand image of Nandini Jungle Resort & SPA Bali I Ketut Milena Rida Artha; I Gusti Agung Bagus Mataram; Elvira Septevany
Journal of Applied Sciences in Travel and Hospitality Vol. 6 No. 1 (2023): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v6i1.47-59

Abstract

This study discusses an environmentally friendly approach to determine whether implementing green practices can improve the brand image of Nandini Jungle Resort & Spa in the consumer’s mind. The data collection was obtained through observations, questionnaires, and interviews. This study refers to the Likert scale, where each statement uses 1-5 scaled categories answers. Purposive sampling with 100 samples is used as the sampling technique. Simple linear regression is used as a quantitative analysis technique. This research concluded that there is a positive and significant effect on the implementation of green practices variable to the brand image enhancement variable. Calculated using a statistical formula using special software for data analysis from International Business Machine (IBM) Corporation called Statistical Package for the Social Sciences (SPSS) Version 25. The statistical calculation results of the analysis indicate that the variance or the value of Adjusted R Square is 0.701. Therefore, it can be concluded that the influence of green practices implementation (X) on brand image improvement (Y) is 70.1%. It means that green practices can affect the brand hotel.
The effectiveness of Instagram ads as a promotional platform in selling product at Sthala Ubud Bali using the EPIC model method I Komang Ari Sadewa; I Gusti Agung Bagus Mataram; I Gusti Agung Mas Krisna Komala Sari
Journal of Applied Sciences in Travel and Hospitality Vol. 6 No. 2 (2023): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v6i2.96-106

Abstract

Current technological developments affect global marketing trends. This development has made marketers change their marketing strategies to internet marketing, one of which is Sthala, a Tribute Portfolio Hotel, Ubud Bali by Marriott International which wants the products marketed to cover the global market, the objective in this study is of course to measure the role of Instagram in carrying out promotions and sales so that the level of effectiveness of the advertisements that are run must be measured. The researcher was interested to analyse the effectiveness of hotel advertisements through the Instagram platform in selling products Using variables from EPIC (empathy, persuasion, impact, and communication) the level of advertising effectiveness can be determined. The sampling technique used for this study was purposive sampling, consisting of Instagram followers of this hotels, with total 100 respondents were collected as samples. This study uses the EPIC model as a method for calculating effectiveness which consists of four dimensions, namely empathy, persuasion, impact, and communication. The results of research and examination of Sthala, a Tribute Portfolio Hotel, Ubud Bali by Marriott Internasional’s Instagram is considered very effective for the empathy dimension, the persua-sion dimension, the impact dimension, and the communication dimension. Overall, these findings conclude that advertising Sthala, a Tribute Portfolio Hotel, Ubud Bali by Marriott International via Instagram is very effective. The effectiveness of hotel room sales growth was also tested which shows positive growth results but due to Covid-19, sales growth has decreased. This is indicated by data on room sales from 2018 to 2019 it rose significantly and in 2020 it dropped dramatically and experienced another increase in 2021 to 2022.
Co-Authors Elvira Septevany I Gusti Agung Mas Krisna Komala Sari I Ketut Milena Rida Artha I Komang Ari Sadewa