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All Journal Toplama JuTISI (Jurnal Teknik Informatika dan Sistem Informasi)
Iwan Santosa
Universitas Kristen Maranatha
Humanities Computer Science & IT Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Basis Pengetahuan Web Semantik pada Pemodelan Sistem Pendukung Rekomendasi Jurusan Kuliah Iwan Santosa; Panji Yudasetya Wiwaha; Bernard Renaldy Suteja
Jurnal Teknik Informatika dan Sistem Informasi Vol 9 No 2 (2023): JuTISI
Publisher : Maranatha University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jutisi.v9i2.6106

Abstract

Prospective students have wider choice of opportunities as opposed to many choices of study majors offered by higher education institution. On the other hand, it can also cause difficulties for students to make the right choice. How a student make decision regarding his or her choice of study major is influenced by several factors, including student interest, majors chosen at the previous school level, students’ aspirations, as well as entry requirements at a particular university. This research aims to design a model of an information system that can make it easier for a student to obtain information about the most appropriate study program, among the many study programs offered by the university. The information generated by this system can be used as a reference to support recommendations for prospective students in deciding which study program they will choose appropriately. The system is designed by utilizing semantic web technology, by building an ontology based on several knowledge-bases to represent new knowledge. The ontology model designed in OWL format succeeded in connecting several knowledge-bases into comprehensive and contextual knowledge as a source of information that can be used by a prospective student to choose a study program based on these recommendations. Protege is used for ontology modeling, while implementation on the web server is done using Apache Jena platform.
THE STRATEGIC ROLE OF PUBLIC RELATIONS IN THE ERA OF AI AND PR 4.0 Iwan Santosa
TOPLAMA Vol. 3 No. 2 (2026): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v3i2.485

Abstract

Public relations (PR) holds a crucial role in managing the reputation and image of higher education institutions. In the era of Industry 4.0 and Society 5.0, characterized by the dominance of technology, the presence of artificial intelligence (AI) has a significant impact on the realm of PR, giving rise to the term “PR 4.0.” This qualitative systematic literature review examines the role of public relations in higher education institutions in the era of PR 4.0 in terms of the strategic aspects and methods applied by higher education PR practitioners. This study revealed that there’s a disparity in the paradigm and practice of PR management in higher education institutions as a strategic and technical operational function. Indonesian universities have generally implemented cyber PR utilizing new media and corporate communication models that are considered effective. Several institutions have also utilized AI as a supplementary tool in their public relations activities.
Co-Authors Bernard Renaldy Suteja Panji Yudasetya Wiwaha Setia Budi