Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
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This Author published in this journals
All Journal International Journal of Scientific Multidisciplinary Research (IJSMR)
Dwi Pramesti Regina
Management Department, University of Lampung, Bandar Lampung
Decision Sciences, Operations Research & Management Education Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences

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The Effect of Instagram as a Promotional Media on Purchase Intention of Eyelash Extension Users (Study on Instagram Followers @Marisaeyelash in Bandar Lampung) Dwi Pramesti Regina; Aida Sari; Dwi Siti Ambarwati
International Journal of Scientific Multidisciplinary Research Vol. 1 No. 6 (2023): July, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v1i6.5171

Abstract

Technological progress is unstoppable in the digital age. Social media increased communication transparency. Social media and Instagram are now used for advertising and marketing. Marisaeyelash is a leading Bandar Lampung beauty extension eyelash provider. Marisaeyelash advertises on Instagram. This study examines how Instagram promotes eyelash extension purchases. A questionnaire collects data. This study examined Bandar Lampung Instagram followers of @Marisaeyelash. This study had 105 subjects. SPSS 22 was used for data analysis. Simple linear regression analysis, partial hypothesis testing (t-test), and coefficient of determination test (R2) were used to evaluate validity and reliability and test hypotheses. This study found a significant relationship between Instagram as a social media marketing tool (X) and purchase intention (Y) among eyelash extension users. The hypothesis is supported
Co-Authors Aida Sari Dwi Siti Ambarwati