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All Journal JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS
Akhmad H Abubakar
Universitas Muhammadiyah Prof. Dr. HAMKA
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK KECANTIKAN MELALUI E-COMMERCE SHOPEE Aulia Adriyanti; Akhmad H Abubakar
JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial Vol 17 No 2 (2023): SEPTEMBER 2023
Publisher : Economic Education, University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jpe.v17i2.42375

Abstract

Adanya penelitian ini dilaksanakan untuk memastikan apakah perilaku konsumen mempengaruhi keputusan seseorang dalam melakukuan pembelian produk kecantikan melalui e-commerce Shopee. Populasi target penelitian merupakan mahasiswa aktif prodi Pendidikan Ekonomi. Jumlah mahasiswa berdasarkan data akademik berjumlah 220 mahasiswa, menentukan jumlah untuk sampel menggunakan rumus Slovin, mrnggunakan taraf batas kesalahan 5%, maka didapatkan hasil jumlah responden sebanyak 142 responden. Dalam uji validitas diperoleh 1 butir pernyataan invalid pada variabel X dan 4 butir pernyataan invalid pada variabel Y, total pernyataan valid sebanyak 43. Uji realibilitas didapatkan dengan nilai Alpha Cronbach variabel Keputusan Pembelian 0,911 > 0,666 maka data yang dianalisis dengan Alpha Cronbach adalah reliabel atau dapat dipercaya. dengan teknik analisis regresi linier sederhana. Metodologi kuantitatif digunakan dalam penelitian. Dari penelitian ini membuktikan adanya pengaruh signifikan dari Perilaku Konsumen (X) terhadap Keputusan Pembelian (Y) Hal ini dikonfirmasi dengan p-value < 0.001, yang lebih rendah dari alpha peneliti (0.05). Pengaruh tersebut bernilai positif terbukti dengan nilai t-statistik 10.109> t-tabel 1.655. Lalu, pada coefficient βx (Perilaku Konsumen) sebesar 0.536, artinya dengan asumsi variasi pada variabel Perilaku Konsumen dinaikkan satu level maka Keputusan Pembelian ini akan meningkat sebesar 0.536. Dengan diperolehnya nilai sebesar 0.422 atau 42,2 %. Yang berarti variasi pada variabel Perilaku Konsumen (X) dapat menjelaskan variasi variabel Keputusan Pembelian (Y) sebesar 42.2%. Maka dari itu, Keputusan Pembelian mahasiswa memang dipengaruhi oleh Perilaku Konsumen yang diaktualisasikan oleh mahasiswa. Selanjutnya persentase Keputusan Pembelian mahasiswa dipengaruhi variasi variabel lainnya sebesar 57.8% yang tidak dimasukkan dalam lini penelitian.
Eksplorasi Perencanaan Keuangan Generasi Muda: Pendekatan SEM PLS Akhmad H Abubakar; Ahmad Subaki; Faizal Ridwan Zamzany; Fikri Hidayat
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 1 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v10i1.22140

Abstract

Research aim: This study aims to reveal the financial planning actions taken by the younger generation. The factors taken to measure the financial planning of the younger generation are Financial Literacy, Trust, FOMO, and Mental Accounting. Method: This research uses a quantitative method, where researchers use numbers based on a Likert scale to answer the hypothesis proposed. The data collection method in this research uses non-probability sampling or voluntary sampling techniques. After distributing the questionnaires, a sample size of 140 respondents was obtained. The sample obtained was then analyzed using statistical software, namely Smart PLS 4.0. Research Finding: The findings obtained in this research are that the independent variables, namely financial literacy, trust, and fomo, have a positive and significant impact on the financial planning of the younger generation. Meanwhile, one other variable, namely mental accounting, has no effect on individual financial planning in the younger generation. When viewed from the impact of the existing correlation of the independent variable on the dependent variable, it has a value of 55.2 percent. The rest may be influenced by other variables that were not tested in this study. Theoretical contribution: This research contributes to the tendencies that can cause an individual to be influenced in deciding financial actions. Practitionel implication : Financial literacy, self-confidence, and mental accounting have an impact on individuals when doing financial planning. So that individuals must be able to protect themselves by understanding the factors that drive their decision making. The findings in this research can be taken into consideration in decision making by the government regarding financial education to the public. Apart from that, the findings from this research can also be input for financial service providers to provide understanding to users before using their financial products. Research limitation : This research was only conducted on the younger generation, namely the generation born between 1997 - 2010 or commonly known as generation Z. Therefore, these results cannot be used to make judgements about millennials or other generations. So these results cannot properly be an assessment of millennial society or other generations.        
Co-Authors Ahmad Subaki Aulia Adriyanti Faizal Ridwan Zamzany Fikri Hidayat