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All Journal The Indonesian Journal of Communication Studies Jurnal Pengabdian West Science
Dian Dian
Akademi Televisi Indonesia
Humanities Decision Sciences, Operations Research & Management Education Public Health Social Sciences

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The reality construction of wife figure in "suara hati istri" movie on indosiar Dian Dian; Sisca T. Gurning; Ciptono Setiobudi; Pieter Andrian
The Indonesian Journal of Communication Studies Vol 16, No 1 (2023): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v16i1.9801

Abstract

This research is motivated by the reality of married couples living in big cities in Indonesia, presented by television media through soap operas or FTV (Film Televisi/Television Film). The study focuses on FTV Suara Hati Istri on TV Indosiar, which shows social construction and reality in the female character, especially a wife figure. This research examines the FTV Suara Hati Istri episode "Suamiku Membayar Ketulusan Hatiku dengan Pengkhianatan (My Husband Repays My Sincerity with Betrayal)", where Mita is described as a wife who sincerely loves her husband but humiliates her. The purpose of this research is to discover the construction of the character Mita as a wife and the meaning about the reality of a wife. This qualitative research method uses semiotic analysis of the Roland Barthes model with a constructivist paradigm. Moreover, the data are analysed using Berger and Luckman's social construction theory which divides reality into objective, symbolic, and subjective reality. Results showed that the reality of Mita's character as a wife is indeed constructed as a wife who is economically independent and highly educated but weak in the face of her husband's attitude, who is rude, unfaithful, and tends not to respect her as a wife.
Tingkatkan Ekonomi Rakyat Melalui E-Commerce Sebagai Strategi Marketing Digital Era 5.0 di Kelurahan Curug Manis Kota Serang Arfian Suryasuciramdhan; Meiby Zulfikar; Achmad Nasrudin; Cecep Abdul Hakim; Ibrohim Ibrohim; Saepudin Saepudin; Ulfi Jefri; Dias Suminta Suria Putra; Dian Dian; Teguh Setiawan Imam Santoso
Jurnal Pengabdian West Science Vol 3 No 05 (2024): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v3i05.1146

Abstract

Dalam era digitalisasi kini strategi pemasaran harus menyesuaikan diri dengan kemajuan teknologi sehingga dapat memenuhi harapan dan kebutuhan konsumen kompleks. Dengan perkembangan pesat teknologi saat ini, penggunaan internet semakin meningkat, yang berdampak pada bisnis yang berkaitan dengan pemasaran. Daerah Kelurahan Curug Manis Kota Serang memiliki masalah yang masih sulit untuk ditangani, seperti masalah pemasaran produk. Selain itu, munculnya masalah yang sering ditemui pelaku UMKM, mereka tidak memiliki modal yang cukup, dan mereka masih menggunakan metode pemasaran dan manajemen konvensional. (1) Meningkatkan Nilai ekonomi Kelurahan curug manis, sangat penting untuk melakukan pelatihan strategi marketing digital dalam meningkatkan penjualan produk (2) Penelitian dilakukan di Kelurahan Curug Manis Kota Serang, Provinsi Banten; (3) Kegiatan ini menggunakan metode marketing digital 5.0 dengan metode penjualan melalui e-commerce (4) Secara keseluruhan, sasaran kepada pelaku UMKM mengatakan bahwa kegiatan sosialisasi dan pelatihan mendalam meningkatkan penjualan melalui e-commerce sebagai strategi marketing digital era 5.0 di Kelurahan Curug Manis Kota Serang sangat bermanfaat dalam cost pemasaran terutama dalam hal mendapatkan pelanggan baru, meningkatkan penjualan, dan membangun hubungan yang lebih dengan pelanggan melalui e-commerce, yang berarti bahwa kegiatan ini sudah dapat dikatakan tepat sasaran dan efektif untuk dilaksanakan.
Co-Authors Achmad Nasrudin Arfian Suryasuciramdhan Cecep Abdul Hakim Ciptono Setiobudi Dias Suminta Suria Putra Ibrohim Ibrohim Meiby Zulfikar Pieter Andrian Saepudin Saepudin Sisca T. Gurning Teguh Setiawan Imam Santoso Ulfi Jefri