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Shabrina Prayidyaningrum, Shabrina
Undergraduate Student at Department of Family and Consumer Sciences, Faculty of Human Ecology, Bogor Agricultural University
Education Social Sciences

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Journal : journal of consumer sciences

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Theory of Planned Behavior to Analyze the Intention to Use the Electronic Money Prayidyaningrum, Shabrina; Djamaludin, Moh Djemdjem
Journal of Consumer Sciences Vol. 1 No. 2 (2016): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (436.439 KB) | DOI: 10.29244/jcs.1.2.1-12

Abstract

This study aimed to analyze the knowledge, attitude, and purchase intention on electronic money among undergraduate students approached by the Theory of Planned Behavior (TPB). The study involved 100 undergraduate students of Bogor Agricultural University (IPB) which were selected randomly. The design of the study was  cross sectional study with simple random sampling method. The results showed that attitude and intention to use was the high category, while the greatest proportion of subjective norm and behavioral control were at the middle category. Meanwhile, according to the model of Theory of Planned Behavior (TPB), attitude, subjective norm, and behavioral control had positive correlations with intention to use e-money. Attitude and subjective norm affected intention to use e-money.
Co-Authors Moh Djemdjem Djamaludin, Moh Djemdjem