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All Journal Journal of Economics, Business, Management, Accounting And Social Sciences (JEBMASS)
Dara Nursyifa Sofian
STIE Mahardhika Surabaya

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PENGARUH PENJUALAN ONLINE DAN OFFLINE TERHADAP TINGKAT PENJUALAN DALAM PERSPEKTIF ETIKA BISNIS: (Studi Kasus Toko Nana Shop Sedati, Sidoarjo) Dara Nursyifa Sofian; Amin Sadiqin
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 1 No. 5 (2023): JULY 2023
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jebmass.v1i5.85

Abstract

This study aims to check (1). The impact of online sales on sales levels at Nana Shop Sedati, Sidoarjo. (2). To determine the impact of offline sales on sales levels at Nana Shop Sedati, Sidoarjo. (3) To determine the impact of online and offline sales on sales levels at Nana Shop Sedati, Sidoarjo. This research uses quantitative methods. The type of data is primary and secondary data. Primary data obtained from the results of documentation in the form of Nana Shop sales reports as well as observations and interviews with Nana Shop owners. Based on the results of research at the significance level of 0.05 or 5%, it shows that online and offline sales simultaneously have a significant effect on the level of sales, this is evidenced by the value of F_{count} greater than F_{tabel} (482.910> 4.26. Researchers give advice to Nana Shop owners to improve uploading product photos on online sales and also improve facilities in the store as well as improve the system in implementing online and offline sales.
STRATEGI PEMASARAN PADA PRODUK DIMSUM MENTAI TERHADAP PENINGKATAN PENDAPATAN DENGAN MEMANFAATKAN MEDIA SOSIAL DI ERA DIGITAL Dara Nursyifa Sofian; Muthi’ Dwika Ningrum; Putri Diana Sari; Sukma Ali Winata; Siti Maimunah
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 2 (2024): JANUARY 2024
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jebmass.v2i2.120

Abstract

This study is driven by the various sales trends observed through the utilization of social media, particularly in today's digital age. Marketing strategies via social media play a crucial role for entrepreneurs, especially in the dimsum industry where the wide array of dimsum varieties serves as a unique attraction for consumers. The effectiveness of social media in this context cannot be overstated. The research employs a descriptive qualitative approach, involving analysis, data collection, and subsequent application. This method does not involve statistical procedures, but rather aims to address specific issues by providing a detailed description of the research subject based on field observations. The investigation into the mentai dim sum business underscores the significance of social media as a key strategy for revenue growth. The impact of social media on revenue generation is substantial, as it facilitates closer consumer engagement and enhances product visibility.
PENERAPAN SAP (SYSTEM ANALYSIS AND PRODUCT IN DATA PROCESSING) BERBASIS ICT PADA AKUNTABILITAS LAPORAN KEUANGAN PERUM LPPNPI CABANG SURABAYA Dara Nursyifa Sofian; Rika Yuliastuti
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 5 (2024): JULY 2024
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jebmass.v2i5.146

Abstract

The primary goal of this research is to investigate the effectiveness of using System Analysis and Product in Data Processing (SAP) in enhancing the accountability and transparency of financial reports, as well as improving the accuracy of these reports. To achieve this objective, a qualitative approach was employed, involving interviews with employees as the primary method of data collection. The study was carried out within the Finance Unit of Perum LPPNPI Surabaya Branch, where SAP has been successfully implemented. The findings from the research indicated that the integration of SAP has positively impacted the accountability of financial statements and has contributed to enhancing the transparency of these reports.
Co-Authors Amin Sadiqin Muthi’ Dwika Ningrum Putri Diana Sari Rika Yuliastuti Siti Maimunah Sukma Ali Winata