Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Kinesik
Fanny Hendro Aryo Putro
Fakultas Komunikasi dan Teknik Informatika, Universitas Boyolali, Jawa Tengah
Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
STRATEGI KOMUNIKASI PENGELOLAAN RADIO KARYSMA FM DALAM MEMPERTAHANKAN KONSISTENSI DAN EKSISTENSI DI ERA DIGITAL Edy Saputro; Sri Hartini; Fanny Hendro Aryo Putro; Roso Prajoko; Ni Nyoman Cipta Dewi
Kinesik Vol. 10 No. 2 (2023): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v10i2.873

Abstract

The purpose of this research is to find out and analyze the management strategies of Karysma FM Radio in an effort to maintain consistency and existence in the digital era. This research found that the communication strategy is carried out by using the Regional Language Accents (Javanese Language Accents) during broadcasts to attract the attention of listeners and also through the POAC management (Planning, Organizing, Actuating, Controlling). Planning with determining listener segmentation and then preparing broadcast programs. Organizing by forming divisions and placing competent human resources in their fields. Actuating by giving appreciation rewards and also creating a work environment with a family atmosphere that has a big influence on employee loyalty. Controlling to supervise broadcast programs internally and externally by KPI (Indonesian Broadcasting Commission). Another effort by Karysma FM Radio is to adopt technology such as Streaming Applications and using Social Media as part of adaptation in the digital era.
Co-Authors Edy Saputro Ni Nyoman Cipta Dewi ROSO PRAJOKO Sri Hartini