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All Journal Jurnal Mantik
Nur' Aeni
Universitas Pelita Bangsa, Indonesia
Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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The influence of price, brand image and product quality on purchasing decisions for honda vario motorbikes (case study on Pelita Bangsa University management study program students) Lita Alpionita; Nur' Aeni
Jurnal Mantik Vol. 7 No. 2 (2023): Agustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i2.3900

Abstract

The purpose of this study was to determine the effect of price, brand image and product quality on purchasing decisions for Honda Vario motorbikes for Pelita Bangsa University management study program students. There are several factors that generally underlie consumer considerations in buying a product or service, namely price, brand image and product quality. In this study, the research subjects are students of the Pelita Bangsa University Management Study Program, the majority of whom ride motorbikes compared to cars, and not a few have Honda Vario motorbikes. The research method used in this research is quantitative research. The population used in this study were Pelita Bangsa University students. The sampling method used by the author in this study is a non-probability sampling method with purposive sampling technique, where the sample is Pelita Bangsa University management study program students with a total of 90. The data collection method used in this study is primary data. Primary data taken is data from the answers of respondents totaling 90 respondents. The results of this study indicate that price has an impact on purchasing decisions for Honda Vario motorbikes for Pelita Bangsa University Management study program students as evidenced by the tcount> ttable value or (2.575> 1.987). This is also reinforced by the Sig value. <0.05 or (0.012 <0.05). Brand image has no effect on purchasing decisions for Honda Vario motorbikes for Pelita Bangsa University Management study program students as evidenced by the tcount value < t table or (1.232 < 1.987). This is also reinforced by the Sig value. > 0.05 or (0.221> 0.05). Product quality has an impact on purchasing decisions for Honda Vario motorbikes for Pelita Bangsa University Management study program students as evidenced by the tcount> ttable value or (4.715> 1.987). This is also reinforced by the Sig value. <0.05 or (0.000 <0.05).
The influence of product quality, celebrity endorser and brand image on decisions purchase scarlett whitening Anastasya; Nur' Aeni
Jurnal Mantik Vol. 7 No. 2 (2023): Agustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i2.3901

Abstract

Problem study This is is support quality celebrity endorser products , and image brand influence decision purchase , the purpose of this study was to determine the effect of product quality, celebrity endorser, and brand image on the purchase decision of Scarlett Whitening for Pelita University Management Study Program Students nation partially. The research method used in this research is quantitative research. The population used in this study were Pelita University Management Study Program students nation . The sampling method that the authors used in this research is the Accidental Sampling method, where the sample is Students of the Pelita University Management Study Program Nation which amounted to 100 respondents. The data collection method used in this research is primary data. The primary data taken is data from the answers of 100 respondents. The results of this study indicate that product quality has no positive and significant effect on the purchasing decision of Scarlett Whitening for Pelita University Management Study Program Students The nation is proven by the value of tcount <ttable or (1.508 <1.98 4). This is also reinforced by the Sig value. < 0.05 or (0.293 < 0.05). Supporters Celebrity There is no positive and significant effect on the purchasing decision of Scarlett Whitening for Students of the Lamp University Management Study Program as evidenced by tcount < ttable or (1.901 < 1.98 4). This is also reinforced by the Sig value. < 0.05 or (0.060 > 0.05). Brand Image has a positive and significant effect on the purchase decision of Scarlett Whitening for Students of the Lamp University Management Study Program as evidenced by tcount <ttable or (3.178 > 1.98 4). This is also reinforced by the Sig value. < 0.05 or (0.002 < 0.05).
The effect of price, promotion, and location on the purchase decision of subsidized KPR homes in PT. Sarana Persada Karina Jefry Andi Tarigan; Nur' Aeni
Jurnal Mantik Vol. 7 No. 2 (2023): Agustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i2.3903

Abstract

With the significant increase in urbanization and ongoing population growth, especially in big cities, the need for houses or places to live is increasing. The high demand for housing results in high housing prices. Because limited income can create obstacles for low-income people (MBR), especially people in South Cikarang City who cannot meet their basic needs. So the government offers solutions and opportunities for Low-Income Communities (MBR) through the subsidized Housing Loan (KPR) program to have decent housing at affordable prices. Home Ownership Credit (KPR) at PT. Sarana Persada Karina is currently in great demand by consumers. This is caused by several factors, namely price, promotion, and location on purchasing decisions. The method used is quantitative, the population in this study are consumers who have bought for the last 2 years with a sample of 110 respondents through instrument testing using validity and reliability tests using the Lisrel analysis tool version 8.80. Of all the tests that have been carried out, it has concluded that price, promotion and location have a positive and significant effect on purchasing decisions. Company PT. Sarana Persada Karina as the Developer of the Bumi Cikarang Asri Subsidized KPR Housing can be taken into consideration in order to improve purchasing decisions and increase sales and company objectives.
The influence of brand image, price and product quality on the purchase decision of skincare somethinc product Melysa Rahmawati; Nur' Aeni
Jurnal Mantik Vol. 7 No. 2 (2023): Agustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i2.3904

Abstract

Industrial companies are currently experiencing developments in Indonesia, especially in the beauty or cosmetic industry. Because purchases of beauty products, including skincare this year, have increased by 16% compared to 2021 until now. Good skincare is skincare that is safe, comfortable and of good quality. In Indonesia, many local skincare brands are starting to develop. Many skincare products are made with different variants according to the skin needs of consumers who use them. This can be caused by several factors from Brand Image, Price, Product Quality and Purchase Decision. In this study using quantitative methods with a sample of 120 respondents. To be able to test the hypothesis in this study, the analytical method that will be used is Structural Equation Modeling (SEM), using LISREL 8.80. The hypothesis test used was a partial statistical test (t). Measurement model testing is carried out to see the validity and reliability of the dependencies of each development that builds the analysis model. The results of this study: (1) Brand Image Variables have a positive and significant influence on Purchasing Decision variables. The hypothesis in this study was accepted because of the results of the t test using Lisrel 8.80. (2) The price variable does not have a positive and significant effect on the decision to purchase somethink skincare products. The hypothesis in this study was rejected because it was based on the results of the t test using Lisrel 8.80. (3) The Product Quality Variable has a positive and significant influence on the Purchase Decision variable. The hypothesis in this study was accepted because of the results of the t test using Lisrel 8.80
Co-Authors Anastasya Jefry Andi Tarigan Lita Alpionita Melysa Rahmawati