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All Journal Trending: Jurnal Manajemen dan Ekonomi
Vetyandani Safrina Putri
Universitas Islam Indonesia, Sleman
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Determinan Loyalitas Konsumen Mie Gacoan Di Yogyakarta Vetyandani Safrina Putri; Murwanto Sigit
Trending: Jurnal Manajemen dan Ekonomi Vol. 1 No. 4 (2023): Oktober : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v1i4.1454

Abstract

This research was conducted to determine the factors that influence consumer loyalty gacoan noodles in Yogyakarta. The population of this research is all gacoan noodle customers in Yogyakarta. The number of samples in this study were 150 samples with the convenient sampling method, where the samples used represented the population. Testing the hypothesis in this study used Structural Equation Modeling (SEM) analysis with the help of AMOS 24 software. The results of this study indicate that there is a positive and significant influence on the variables of service quality, perceived price fairness, customer satisfaction, and customer loyalty.
Co-Authors Murwanto Sigit