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Pengaruh Harga, Persediaan Barang dan Citra Merek Terhadap Keputusan Pembelian Konsumen Melalui Minat Beli Sebagai variabel Intervening Uswatun Hasanah; Moch. Chotib; Hersa Farida Qoriani
Jurnal Syntax Admiration Vol. 4 No. 10 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i10.730

Abstract

Consumers buy goods or services to fulfill their needs. In the process of fulfilling these needs, consumers employ various methods. One of them is seeking information related to the product they intend to purchase, such as its price and availability in the store they plan to visit. This is because the majority of consumers opt for affordable items with comparable quality, thus saving time and effort. This research adopts a qualitative approach, focusing on hypothesis testing with measurable data to draw conclusions that can be generalized. The population in this study is infinite, encompassing all consumers of the BASMALAH store in Jember Regency. The sampling method used is incidental sampling, which selects samples based on chance. The representative sample size for the study is 21 x 5 = 105 respondents. Data analysis is conducted using path analysis, developed from regression analysis, and hypothesis testing is assisted by SPSS version 23. The analysis results indicate that the price variable has a significant influence on consumer buying interest, with a standardized coefficient of 0.219. The inventory variable also significantly affects consumer buying interest, with a standardized coefficient of 0.346. The brand image variable has an effect, but it is not significant in influencing consumer buying interest, with a standardized coefficient of 0.158. The price variable significantly influences consumer purchase decisions, with a standardized coefficient of 0.384. The inventory variable has an effect, but it is not significant in influencing purchase decisions, with a standardized coefficient of 0.207. Brand image has an effect, but it is not significant in influencing consumer purchase decisions, with a standardized coefficient of 0.188. The price variable significantly influences purchase decisions through buying interest. The inventory variable has an effect, but it is not significant in influencing purchase decisions through buying interest.
EXPLORING EDUCATION MODEL OF PESANTREN BASED LOCAL WISDOM: A CASE STUDY AT PESANTREN OF NURUL QARNAIN JEMBER Erfan Habibi; Muhammad Noor Harisudin; Moch. Chotib; Abd. Halim Soebahar; M. Holil
Edupedia : Jurnal Studi Pendidikan dan Pedagogi Islam Vol. 9 No. 2 (2025): Edupedia: Jurnal Studi Pendidikan dan Pedagogi Islam
Publisher : Faculty of Tarbiyah, University of Ibrahimy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35316/edupedia.v9i2.6706

Abstract

This research was conducted at the Pesantren of Nurul Qarnain Jember. Based on initial observations, it was found that this Islamic boarding school has a peculiarity, namely being able to integrate local wisdom values in the education carried out in it, for example, in teaching Sufism, students are taught about the importance of harmony between themselves, society, and the environment. In addition, prayer activities involving students in Nasyid and Hadrah traditional art performances were packaged with the title Majlis Al Wishol. Through the qualitative-descriptive research conducted, it was found that the approach of integrating local values with Islamic teachings was proven to increase students' awareness of the importance of preserving cultural heritage while adhering to religious principles. Furthermore, the results of the evaluation showed that teaching methods involving local cultural practices, such as traditional performing arts and environmental wisdom, created a more engaging learning atmosphere.