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All Journal Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi
Muhamad Bayu Pramesta
Universitas Pendidikan Indonesia
Economics, Econometrics & Finance

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Analisis SWOT Dalam Menentukan Strategi Pemasaran Pada Fashion Brand Muhamad Bayu Pramesta; Agus Rahayu; Puspo Dewi Dirgantari
Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Vol 19, No 2 (2023): October
Publisher : Research Institution and Community Service Universitas Wijaya Kusuma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/equilibrium.v19i2.2817

Abstract

The fashion business is a promising business because fashion ranks at the top of sales in the current era. Along with the development of technology, producers are increasing in creating product innovations they make. The tight competition in fashion requires manufacturers to take advantage of existing opportunities. This study aims to determine the right and competitive strategy by first identifying, through internal business factors and external environmental factors that influence the business. This is done using the SWOT Analysis method (Strength, Weakness, Opportunity, Threat). SWOT analysis is an analysis used to identify opportunities and threats in the business environment as well as evaluate the strengths and weaknesses of the internal business. The results of the research show that the strategy that can be applied is product development.
Co-Authors Agus Rahayu Puspo Dewi Dirgantari