Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Economics and Business Aseanomics
Jaya Purnama
Pascasarjana Magister Manajemen Universitas Yarsi
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Brand Performance Terhadap Keputusan Nasabah Dengan Competitive Advantage dan Digital Marketing Sebagai Variabel Intervening pada PT. Alami Fintek Sharia Jaya Purnama
Journal of Economics and Business Aseanomics Vol 8, No 1 (2023): JANUARI - JUNI 2023
Publisher : Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jeba.v8i1.3810

Abstract

PT. Alami Fintek Sharia has been successful in dominating the market for sharia-based fintech. This study examines how clients or consumers of PT. Alami Fintek Sharia select the products it provides, considering the enormous growth witnessed by that company. In PT. Experience Fintech Sharia, this study investigates how brand performance impacts customer choice, which is mediated by digital marketing and competitive advantage. Facts were collected from 170 respondents using a Likert scale questionnaire. This study found that brand performance influences competitive promotion. Likewise with brand performance on digital marketing, brand performance on consumer decisions, competitive advantage on consumer decisions, and consumer decisions influenced by digital marketing. However, it was also found that indirectly, there is no relationship between brand performance on consumer choice through competitive advantage, but brand performance on consumer choice is significantly influenced by digital marketing.
Co-Authors